The transaction would allow SparkX to use Adveritas’ TrafficGuard software to protect its clients from advertisement fraud
Adveritas Ltd has recently announce that it has signed a Memorandum of Understanding with SparkX, a Chinese digital marketing consultancy. As per the deal, SparkX will use Adveritas’ TrafficGuard software to protect its clients from ad fraud. TrafficGuard software detects, mitigates, and reports on ad fraud before it impacts digital advertising budgets.
Adveritas’ entry into a market with the highest potential
SparkX works predominantly with Chinese app developers to help them grow their user bases domestically and internationally. Reportedly, Adveritas’ strategic partnership with SparkX facilitates TrafficGuard’s entry into the $76 billion Chinese digital advertising market. Moreover, the digital marketing consultancy intends to offer TrafficGuard’s innovative fraud prevention software to protect its clients’ mobile app advertising within China and internationally.
The China entry to be facilitated by strategic partnership
Mathew Ratty, Chief Executive Officer, Adveritas, stated,“Digital advertising in China is significantly more complex than other parts of the Asia Pacific region (APAC) largely due to the vastly different, closed internet ecosystem and the ways in which consumers engage with digital media.”
Mathew added, “By entering the market through a strategic partnership with SparkX, we navigate these complexities to take advantage of the large and growing Chinese advertising market.”
According to Adveritas, in comparison to the US where a majority of TrafficGuard’s incumbent competitors are based, Australia enjoys much more favorable trade and business relations with China. Political barriers to entry into China are expected to deter some of TrafficGuard’s competitors.
About Adveritas
Headquartered in Bentley, Western Australia, Adveritas is a public company that creates innovative software solutions, which leverage big data to drive business performance. Adveritas’ ad fraud prevention software, TrafficGuard, is its first available software as a service.
