China Literature partnership

China Literature Unites With Transsion Holdings to Encourage E-Readership in Africa

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Shanghai-based online literature platform transforming learning process

China Literature Limited, a leading online literature platform in China announces a strategic partnership with Transsion Holdings, a leading smart device manufacturer and mobile internet service provider and develops the online reading market in Africa, to provide African users with access to Chinese comprehensive library of literature works and help foster new original content.

A pioneer in the online literature market, China Literature drives vast portfolio of content and deep experience in developing and operating online literature platforms.  This combined with Transsion’s extensive distribution channels across Africa, the partnership aims to enable China Literature and Transsion to bring high-quality online literary content and products to a wider audience.

The motives behind providing e-learning:

  • The partnership initially offers the online literature content in English, distributed in Africa.
  • The content consists of nearly 30,000 literary works from China Literature’s existing portfolio.
  • Soon, the platform aims to begin distributing content in local languages including local produced content.
  •  Online reading App will be pre-installed on all mobile phones under Transsion’s brands sold in Africa.
  • The initiative focuses on leveraging Transsion’s extensive distribution network and strong market position in Africa.
  • The cooperation allows African students to benefit from the enormous opportunities for online reading.
  • The good step will further expand mobile readership base internationally and unleash value from China Literature’s intellectual properties on a global scale.

Transsion stated, “The circulation of digital reading in Africa is still in its early days and presents huge opportunities compared to mature markets like Europe, United States and China. Being in Africa for some time now, we noticed the increasing demand for online reading content from our African mobile users. By combining our strong distribution channels with the competitive advantage of China Literature in content and operations, we look forward to enriching the lives of our African consumers with high-quality literary content for years to come.”

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