Realme Heating-up the Smartphone Market in India with Budget Phones

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The company already has a big chunk of the Indian market

Realme, the smartphone company which had introduced its first phone in the Indian market more than a year ago, now controls 14.3% of the second-largest smartphone market. The company originally came from another Chinese smartphone maker Oppo. The company in this little time already is posing threat to market leaders such as Samsung and Xiaomi.

Xiaomi has 27.1% of the smartphone market still leading the race. Realme was able to ship the unprecedented number of smartphones to India that showed a 401.3% increase from the previous year. The company used the trick from the books of Xiaomi and at first sold their phones through online stores which enabled it to decrease overhead costs. It has put phones on retail stores in the last quarter, which still holds two-third of total smartphone sales.

Aggressive pricing helping it to capture the budget phone segment

The company has launched many budget phones approximately priced between 80-240 US dollars. This is an aggressive pricing strategy adopted by the company which is helping it to sell more phones. Realme’s C2, 3i, and 3 models are the top sellers for the company in this quarter.

Realme smartphones, like other Chinese phones, are filled with features in fewer prices. The star of the company C2 includes a six-inch high definition display, 3+2 megapixel camera in the rear, 4,000 mAh battery, 2GB Ram and up to 16 GB expandable storage. All this comes with a price tag of 80 US dollars.

Apart from India, the company has spread its business in China, Indonesia, Malaysia, Vietnam, and Egypt. Earlier this year the company has launched its smartphones in Europe also. Last year Realme was ranked 47 in the list of smartphone makers as per the number of phones shipped by them. This year the company climbed up to 7th position as it has already shipped more than 10 million phones to different countries.

Also, Read  Realme 5: A budgeted phone for all



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