success story of mpl

Tracing MPL’s Success in the Gaming Industry

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Are you a devoted fan who is hooked to cricket news? Do you like getting to the emerald crown on top of the mountain?Well then you must have heard about the Smartphone oriented e-sports giant Mobile Premier League. We have penned down the success story of MPL.

Glancing through the success story of MPL

Taking after the colossal real cricket industry Indian Premier League, Mobile Premier League (MPL) is a mobile e-sports platform created by Sai Srinivas, Kiran Garimella, and Shubham Malhotra in September 2018. Their earlier brainchild was Consumer Electronics Company.

Operated by Galactus Funware Private Limited based in Bangalore, MPL initially started as a sideload the only app. It was released on Google Play Store just within a month, in October 2018. In February 2019, the app further expanded its services and was launched on the Apple App Store.

Popular Trends

The Smartphone market in India is magnifying, and so is the mobile gaming industry. As each Smartphone brand’s versatility increases, more industries are prizing open cracks of opportunity in the gaming world. People are relishing the idea of portable gaming devices fitting into one’s pocket.

MPL has carved up a good place for itself in the Indian market and is steadily extending overseas. It is working to innovate fascinating features for gamers and more user-friendly interfaces. Users are more accessible to various gaming applications in place of a gaming console.

Gaming Arena

There are some attractive landmarks to spot once you enter the gaming world of MPL. This world is governed on skill-based games that offer cash prizes on victorious completion. Virtual players can dig up those gold stones and fight off the dragon in return for actual money. One can easily link up the MPL account with one’s Paytm, UPI or bank account.

The games include Super Team, Carom, Bubble Shooter, Monster Truck, Fruit Dart and so forth. Gamers rely on their skills instead of luck or chance. Players can challenge other MPL users in 1vs1 or tournaments on the app.

There are three kinds of gaming options. The tournaments are single-player involving a quest to reach high scores. 1-vs-1 battles take place between players. On the Super Team fantasy sport platform, virtual teams are created to engage in contests for real players in live matches. People earn points according to the selected live players’ scores.

People who have earned big on this gaming platform include MPL user Ajay Keswani received Rs. 2 Lakh after achieving ‘Emerald Class’ on the leader board for Monster Truck and Fruit Dart. Another MPL gamer Kumar Ashish gained Rs. 70,000 in a range of games on the app and also won a LED TV.

Star Studded Sponsors

Mobile Premier League has been funded by star-studded sponsors. In November 2018, MPL officially raised $5 million from Sequoia Capital. Go-Jek began speculations for funding of $30 million as early as December 2018. By 24th April 2019, MPL had raised 35.5 million dollars in Series-A funding secured from investors Go-Ventures, Times Internet, and Sequoia Capital India.

In order to govern gaming policies in the Indian market, MPL signed up as a member of the All India Gaming Federation on 15th April 2019. To grow the user base of the gaming platform, a strategic partnership with Flipkart owned PhonePe was solidified. PhonePe users could play the fantasy cricket game MPL Super Team from within the app.

In May 2019, MPL extended to the shores of Indonesia. At the time e-sports had been incorporated into the South East Asian Games 2019.

In March 2019, Virat Kohli signed up as the brand ambassador for MPL, ahead of IPL 2019. K. L. Rahul became the face of MPL with the launch of the Super Team fantasy cricket league.

Too Fast For Nike

Sports giant Nike had to throttle on its brakes to make way for the swift ascent of MPL. The Board of Cricket Council of India (BCCI) has declared MPL Sports, the subsidiary brand of MPL, as the new kit sponsor and official merchandise partner for the Indian cricket team. The three-year agreement from November 2020 to December 2023 comes after the five year deal with Nike from 2016 to 2020.

Jay Shah, honorary secretary of BCCI, and Sourav Ganguly, president, have conveyed their greetings to the e-sports company. Shah emphasized the need to bring to the limelight Indian enterprises for supporting Indian sports teams. Ganguly has that MPL Sports kits would be available for men’s and women’s teams as also the under-19 groups, and also for the billion-plus fans out there.

With a predecessor such as Nike, this development is a great leap for Mobile Premier League. Keep cheering for MPL!

You maybe interest in reading: 10 Highest Paid CEO in India

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