Aforza Cloud Software

Aforza Cloud Software inaugurates an R&D Lab in Cardiff

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Revolution in the growing tech and cyber industries

Aforza, new global cloud software for the consumer goods industry declared that it has opened its Research and Development Lab in Welsh Capital Cardiff.

Aforza focused on transforming the Consumer Goods industry by providing businesses and consumers with ground-breaking digital applications that re-define usability and value. Aforza is helping to lead FMCG/CPG companies into the intelligent age including Silicon Valley investors and the worldwide leader in CRM business applications.

It has a modern cloud and machine learning technology, to transform consumer packaged goods. Built on top of the Salesforce and Google Cloud Platforms (GCP), Aforza aims to power the over 400,000 CPG field force workers and their headquarter-based planning counterparts to new heights of productivity and success.

At this research center, Aforza plans to expand Tramshed Tech, a popular technology hub. For growing in tech and cyber industries, they prepare to open new flexible workspaces in Cardiff city. Aforza has been effectively seed invested by Bonfire Ventures, Daher Capital and Salesforce Ventures.

To help in providing Asset to the Welsh economy

Aforza wants to make the world a better place by helping to reduce waste and pollution. Hence, their commitment goes away beyond building great cloud solutions that enable their clients to be more efficient, more effective. They are launching significant partnerships to focus on helping clients reduce waste by providing the best in class intelligence and automation wherever they conduct in their business.

“It’s a source of great personal pride to me to return to Cardiff; to bring investment here and play our part in boosting the knowledge economy,” said Nick Eales, Cardiff University alumnus and Chief Product Officer at Aforza.

Welsh Government has been supporting Aforza in locating to Wales. Deputy Minister for Economy & Transport, Lee Waters stated, “This is a very exciting time for the booming tech sector in Wales which has seen the number of jobs soar by 83% since 2010. It’s great to see that we can attract and support new technology companies like Aforza who are investing heavily in R&D which will help to further strengthen the Welsh economy.”

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