American video-sharing website, YouTube is rapidly gaining Indian viewers (80%) of varied age groups.
Due to easy accessibility, cheaper data plans and ever expanding content for all languages, Google owned YouTube has 225 million monthly active users on mobile alone.
Recently, YouTube, conducted a survey on 3,230 people from eight cities, namely Mumbai, Delhi, Lucknow, Bhopal, Bangalore, Hyderabad, Chennai and Kochi / Trivandrum. As per the audience polls, around 65% people are YouTube channel subscribers while 85% of them browse a new video within two days after its uploading. In addition, market prices on travel, real estate, automobiles, mobile phones and cosmetics are compared and viewed by over 50% of working women.
The survey further revealed that around 65% of people follow the brand suggested by their subscribed YouTuber while 76% of male business professionals are affected by the culture and shape of YouTube channel owners.
On the 10th Anniversary of YouTube launch in India, the video streaming company emphasized on the importance of growing Indian audience.
Rajan Anandan,Vice-president, South East Asia and India, Google, stated, “YouTube has become a powerful platform for users, content creators, and advertisers alike. Huge variety of premium content combined with the growing base and popularity of our creator community – truly differentiates YouTube from all other platforms. For brands, YouTube is now an end to end platform and as per the Dec 2017 ComScore Video Metrix Multi-Platform it reaches 85% of all highly engaged Internet users, in the 18 years and above age-group, across India.”
Further adding to the comments, Robert Kyncl, chief business officer, YouTube said, “In the last few years, India has emerged as an incredibly dynamic content and user market for YouTube. We now have more than 300 channels with over a million subscribers, from just sixteen channels in 2014. We will continue to invest in programs to support creators and encourage more diversity and distribution of their content. And we’re doubling down on our efforts both on product and advertising to unlock the potential of online video advertising for everyone.”
According to eMarketers, YouTube was rated with 45.5% viewers as the most popular video streaming platform in Asia Pacific regions (APAC).
