A Glimpse into 2024’s Agri-Tech Landscape for Indian Agriculture

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Indian agriculture is a vital sector of the country’s economy, contributing 15% to its GDP and employing 148 million people as of 2023. However, it faces many challenges, such as low productivity, water scarcity, climate change, etc. To overcome these challenges, agri-tech is playing a crucial role in transforming the industry.

Agri-tech refers to the use of technology to enhance agricultural practices and outcomes. This includes innovations such as precision farming, smart irrigation, drones, sensors, biotechnology, and blockchain. Moreover, these technologies can help farmers increase their yields, reduce their costs, and improve their quality. In this blog post, we will explore how agri-tech is shaping Indian agriculture in 2024.

This post is intended for business professionals who are interested in learning about the opportunities and trends in the agri-tech sector in India.

Here Is a Glimpse of the Indian Agricultural Agri-Tech Landscape in 2024

Specific Technologies Revolutionizing Agriculture

1. Precision Agriculture

Precision farming is a strategy that uses technology and data to optimize farming. Indian agriculture has greatly benefited from this agri-tech. India’s precision agriculture market was valued at USD 102.31 million in 2023, and it is expected to increase at a CAGR of 6.12% through 2029. The following are the benefits of this agri-tech:

  • Farmers can save water and minimize waste by using targeted sprinklers or drip irrigation based on specific needs.
  • The farmers can reduce waste and environmental impact by applying precise amounts of fertilizer where needed.
  • Farmers can maximize yields by choosing optimal crops and planting times based on soil and weather data.

By using precision agriculture, farmers and investors can enjoy many benefits, such as:

Increased productivity and profitability: Precision agriculture helps farmers by enabling them to apply the right amount of inputs at the right time and place. This, in turn, maximizes crop yields and effectively reduces input costs.  Investors can also benefit from higher returns on their investments in precision farming technologies and services.

Improved resource efficiency and sustainability: This agri-tech reduces the wastage and overuse of inputs, minimizing the environmental impact of farming. Moreover, it also enhances soil health, water quality, and biodiversity, contributing to the long-term sustainability of agriculture.

Enhanced decision-making and risk management: Precision agriculture provides farmers with timely and accurate information on crop and soil status, enabling them to make informed decisions and adjust their management practices accordingly. Furthermore, it helps them cope with the uncertainties and challenges posed by climate change, pests, diseases, and market fluctuations.

2. IoT-Enabled Farm Management

IoT-enabled farm management is a technology that uses sensors to gather data about livestock health, environment, and behavior. This data can be utilized to improve animal welfare, boost productivity, and encourage environmentally friendly farming techniques. The following are the benefits of this agri-tech:

  • Farmers can get real-time updates on their farm conditions remotely. Monitor soil health, livestock well-being, and environmental factors.
  • Based on sensor data, they can schedule irrigation. Remotely control feeding systems and optimize resource management. Automate tasks with precision farming.
  • They can identify issues early and intervene timely. Proactive decision-making helps you prevent pest outbreaks and livestock health concerns.

By using IoT-enabled farm management, farmers and investors can enjoy many benefits, such as:

Reduced costs and risks: IoT-enabled farm management can help farmers save on feed, water, energy, and labor costs by optimizing the use of resources. Additionally, it can reduce the risks of diseases, theft, and losses by providing early detection and alerts.

Improved quality and quantity: This agri-tech can help farmers improve the quality and quantity of their livestock products by monitoring and enhancing the health, growth, and reproduction of animals. Additionally, it can enable traceability and certification of the products, ensuring compliance with quality standards and consumer preferences.

Increased efficiency and profitability: IoT-enabled farm management can help farmers increase their efficiency and profitability by automating and streamlining their farm processes. Additionally, it can provide data-driven insights and recommendations for better decision-making and planning.

3. AI-Powered Solutions

AI algorithms analyze vast datasets to predict disease outbreaks, pest infestations, and even weather patterns for farmers. India’s Ministry of Agriculture and Farmers Welfare has used Artificial Intelligence (AI) approaches to handle numerous agricultural difficulties and assist farmers. Additionally, this intelligence empowers farmers to:

  • Farmers can analyze data and weather to identify high-risk periods for crop diseases. It prompts preventative measures to predict and prevent them.
  • By using AI-powered drones they can spot pest hotspots and enable targeted interventions. These drones optimize pest control and minimize pesticide use.
  • AI models forecast weather patterns and help farmers optimize their farm activities. They improve weather forecasting and risk management.

By using AI-powered solutions, farmers and investors can enjoy many benefits, such as:

Increased productivity and profitability: AI-powered solutions not only can help farmers increase their crop yields and quality but also reduce their input costs and risks. Additionally, they enable farmers to access new markets and opportunities. Investors can also benefit from higher returns on their investments in AI-powered technologies and services.

Improved resource efficiency and sustainability: Utilizing agri-tech, farmers can save water, energy, and land while minimizing waste and environmental impact. Additionally, this technology helps enhance soil health and biodiversity.  They can also help them to adapt to climate change and cope with uncertainties and challenges.

Enhanced innovation and competitiveness: AI-powered solutions can facilitate farmers in adopting new and improved farming practices. These practices include precision agriculture, smart irrigation, automated machinery, and digital platforms. They can also help them access information, knowledge, and networks, and collaborate with other stakeholders.

4. Blockchain for Traceability and Transparency

Blockchain, renowned for traceability and transparency, is a technology that establishes a digital record for every transaction and movement of agricultural products along the supply chain. Consequently, it grants farmers, consumers, and other stakeholders access to and verification of the origin, quality, and handling of the products. For instance, Ovo Farm, an Indian egg producer, employs blockchain and QR codes to meticulously track eggs from farm to table. This meticulous process guarantees quality and transparency, providing consumers with confidence in the products. Importantly, this agri-tech contributes to Indian agriculture by:

  • Demonstrating responsible farming practices and securing higher prices. Gain access to premium markets with Blockchain for traceability and transparency.
  • Tracking produces movement and storage conditions with IoT-enabled farm management. Minimize spoilage and waste and reduce post-harvest losses.
  • Sharing farm-to-table transparency with AI-powered solutions. Build trust and brand loyalty, and connect with consumers directly.

By using blockchain for traceability and transparency, farmers and investors can enjoy many benefits, such as:

Improved food safety: Blockchain can help identify and remove contaminated or unsafe products quickly and efficiently, reducing the risk of foodborne illnesses and recalls.

Increased trust and confidence: This agri-tech can help to prevent fraud and counterfeiting by providing a secure and tamper-proof record of the products’ history and authenticity. It can also enhance consumer loyalty and satisfaction by providing transparent and reliable information.

Higher productivity and profitability: Blockchain can help optimize the use of resources and reduce operational costs and losses by automating and streamlining supply chain processes. It can also provide data-driven insights and recommendations for better decision-making and planning.

Opportunities and Challenges Faced by Agri-Tech in Indian Agriculture

Agri-tech can help farmers increase their productivity, profitability, and sustainability, as well as their access to markets, finance, and information. However, agri-tech in India faces many challenges, such as:

Lack of awareness and adoption: Many farmers are unaware of the benefits of agri-tech or are reluctant to adopt it due to high costs, low digital literacy, or cultural barriers.

Fragmented and complex supply chain: The Indian agriculture supply chain in India is fragmented and complex, involving multiple intermediaries, inefficiencies, and information asymmetry. This makes it difficult for agri-tech solutions to reach end-users and create value.

Regulatory and policy hurdles: The regulatory and policy environment for agri-tech in India is unclear and inconsistent, creating uncertainty and confusion for stakeholders. There is a need for more supportive and enabling policies and regulations to foster innovation and growth in the sector.

Despite these limitations, agri-tech in India has the potential to alter the agriculture sector and benefit both farmers and investors. Some of the benefits are:

Enhanced food security and quality: Agri-tech can help to ensure food security and quality by increasing crop yields, reducing crop losses, and improving food safety standards.

Reduced environmental impact and resource use: By enhancing the efficiency and sustainability of farming practices, agri-tech has the potential to reduce the ecological footprint and resource consumption of agriculture. Consequently, this can lead to significant water and energy savings, optimize land use, mitigate pollution and greenhouse gases, and safeguard soil quality and wildlife.

Increased income and livelihood opportunities: Agri-tech can help to increase the income and livelihood opportunities of farmers by providing them with access to better prices, markets, finance, and information. It can also create new jobs and businesses in the agri-tech sector.

Government Initiatives Boosting Agri-Tech Adoption in India

Indian agriculture is transforming with the help of agri-tech. The Indian government has launched several initiatives to boost agri-tech adoption in India. These initiatives aim to improve the productivity, efficiency, and profitability of agriculture. They also benefit farmers, investors, and agri-tech startups in various ways.

Some of the government initiatives are:

Digital Public Agriculture Infrastructure: This initiative integrates various digital components across the agricultural value chain. Additionally, it includes a farmer registry, geo-referencing of the village map registry, and a crop sown registry. Together, these components provide real-time and accurate information on farmlands.

Digital Agriculture Mission: This mission promotes the development and adoption of digital solutions for agriculture. It covers precision farming, smart irrigation, bio-fortification, etc. It also supports agri-entrepreneurs and startups.

National Agriculture Market (e-NAM) Scheme: This scheme creates a unified online market for agricultural produce. It connects farmers, traders, and buyers across the country. It also enables transparent and competitive price discovery.

Agriculture Accelerator Fund: This fund encourages agri-tech startups by young entrepreneurs in rural areas. It provides seed funding, mentoring, and market linkages.

These initiatives have positive impacts on stakeholders in Indian agriculture. For farmers, they offer access to quality inputs, timely advice, credit, insurance, and market linkages, consequently reducing costs, risks, and waste. Additionally, investors, create attractive opportunities in the agri-tech sector, facilitating ease of doing business and providing regulatory support. Meanwhile, for agri-tech startups, these initiatives provide funding, mentorship, and innovation platforms, enabling scalability and sustainability.

Investment Opportunities in Indian Agri-Tech

The Indian agri-tech market is expected to grow a lot in the coming years, with a revenue of $34 billion in 2027 and a CAGR of 50%. This will contribute greatly to the Indian agriculture sector. There are many startups, established companies, and infrastructure projects that are the major transforming powers behind this predicted growth. Some of them are

  • Startups

Ninjacart: Ninjacart, a leading agri-tech startup in India, connects farmers, retailers, and consumers through its digital platform. By leveraging technology and innovation, it solves challenges in the fresh produce supply chain within Indian agriculture. The platform enhances efficiency, quality, and profitability. Catering to various stakeholders, Ninjacart provides farmers with access to inputs, advisory services, and market linkages, reducing costs, risks, and waste. Simultaneously, for retailers, it ensures competitive prices, convenient timing, traceability, and transparency. Furthermore, for consumers, Ninjacart offers an extensive range of affordable fruits and vegetables while maintaining freshness and hygiene. Noteworthy is the support from investors like Flipkart, Tiger Global, and Nandan Nilekani, reinforcing Ninjacart’s position in the agri-tech landscape.

DeHaat: The company is an online marketplace for farmers in India. It provides end-to-end agricultural services, from seeds to markets. DeHaat connects farmers to suppliers, buyers, and experts through its network of micro-entrepreneurs and FPOs. Moreover, it offers AI-enabled crop advisory and farm intelligence to improve production efficiency. It aims to revolutionize the Indian agriculture sector by leveraging technology and data. Currently, it serves over 1.8 million farmers across 12 states. DeHaat is one of the fastest-growing agri-tech startups in India. It has received funding from various investors and recognition from several platforms.

Cropin: It is a global ag-ecosystem intelligence provider. It helps various stakeholders in the Indian agriculture sector adopt and drive digital strategies across their operations. Cropin uses AI, ML, and remote sensing to create an interconnected data platform. It enables customers to digitize farms, trace food production, and predict crop productivity. Cropin collaborates with over 250 organizations worldwide to digitize more than 16 million acres of farmland, improving the lives of almost 7 million farmers. Importantly, Cropin provides solutions for financial services, agri-input, agri-lending, agri-insurance, and government organizations. As a leading ‘Full-Stack AgTech’ company offering cloud-based intelligence, data, and apps for the agri-food ecosystem, Cropin plays a crucial role. Ultimately, Cropin is transforming the Indian agriculture sector by solving complex problems and building a sustainable future.

  • Established Companies

Mahindra Agri: The company is a leading player in the Indian agriculture sector. It offers a range of products and services, from tractors to agri-tech solutions. Mahindra Agri aims to enhance farmer prosperity and sustainability. It has made strategic investments in global agri-tech companies. Moreover, Mahindra Agri collaborates with Tech Mahindra to leverage AI, the IoT, and data analytics. Additionally, the company has a vision of digitizing food and agribusinesses. Furthermore, it supports over 1.8 million farmers across India through its initiatives and platforms. Ultimately, Mahindra Agri is not only a business but also a partner for the Indian agriculture community.

Tata Agrico: Tata Agrico, a brand of Tata Steel, has been a pioneer in the Indian agriculture sector since 1923. Catering to the needs of farmers, carpenters, mechanics, plumbers, and various organizations, it produces high-quality agricultural tools and implements. Additionally, Tata Agrico offers construction equipment, industrial and hardware consumables, and tradesmen’s hand tools. Utilizing modern technology and innovation, Tata Agrico ensures the creation of durable and reliable products. With a wide network of distributors and dealers across India, Tata Agrico is not only a product but also a comprehensive solution for the Indian agriculture community. Notably, it aims to enhance farmer prosperity and sustainability, standing as the oldest and leading name in superior-quality gardening and hand tools in India.

ITC Agri Business: ITC Agri Business is a division of ITC, a leading Indian conglomerate. It offers a range of products and services for the Indian agriculture sector. ITC Agri Business sources, processes, and exports various agri-commodities, such as grains, oilseeds, pulses, fruits, coffee, and shrimp. It also produces and sells high-quality leaf tobacco and spices. The company works with farmers to improve their productivity and quality through digital platforms, such as e-Choupals and Choupal Pradarshan Khet. It also provides sustainable supply chain solutions and value-added support to its customers across the world. ITC Agri Business is one of the largest integrated agribusiness enterprises in India. It aims to create and deliver value for the Indian agriculture community.

  • Infrastructure

National Optical Fibre Network (NOFN): This government initiative aims to connect rural areas with high-speed internet, paving the way for wider adoption of agri-tech solutions. Investing in companies providing digital infrastructure support in rural areas could yield significant returns as demand for connectivity grows.

Agri-Warehousing & Cold Chain Infrastructure: It invests in projects developing storage and transportation facilities for agricultural produce that can contribute to reducing post-harvest losses and creating an efficient supply chain.


India’s farms are getting a tech makeover! From smart sensors to AI helpers, farmers are boosting their harvests and tackling water woes. The government is even lending a hand. Investors, listen up! This is your chance to join the action. Back up innovative startups and help big companies grow or build the tech infrastructure farmers need. It’s not just about profits; it’s about building a better future for Indian agriculture. So, explore, partner, and invest! Sow the seeds today and reap the rewards tomorrow.

Sushmita Nibandhe

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BusinessApac shares the latest news and events in the business world and produces well-researched articles to help the readers stay informed of the latest trends. The magazine also promotes enterprises that serve their clients with futuristic offerings and acute integrity.

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