Perfecting the lead prospecting stage of your sales funnel is an essential but difficult task. As a business that sells to other businesses, you don’t have a store for clients to wander into or advertisements playing on the TV. Instead, you need to research companies that need the products and services you offer and reach out to them personally to set up a sale.
As a general rule, you want to spend as much time talking to people as possible, rather than spending countless hours just trying to find people to talk to. This is where lead finder tools come in. Their large contact databases and web scraping abilities, combined with advanced filters and AI-powered personalization tools, help you find thousands of warm leads with pre-verified contact information in a fraction of the time it would take you to do manually.
This list includes a variety of tools perfect for B2B business needs, focusing on ease of use, integration, and quality data that leads to consistent sales.
What To Look For in a Lead Finder Tool
It’s fairly easy to pinpoint the features a lead finder tool needs, as all you need to do is imagine the perfect lead and the perfect workflow for discovery and outreach. Here are some of the most important things to consider:
- High data accuracy: The tool should verify contact information before suggesting it to you so you don’t waste your time on duds.
- Granular targeting filters: Advanced and detailed filters help you cut relevant lists. Popular filters include industry, company size, tech stack, location, intent, seniority, etc.
- Built-in data enrichment: If you find a lead out in the wild, your lead-finding tool should be able to fill out missing contact information from the information you do have.
- Native CRM and marketing automation integrations: It’s a given that your business will want to integrate its new lead finder tool with the rest of the tech stack, so any good tool will allow you to do this seamlessly and without code, often with “one-click syncs.”
- Automation and AI assistance: Any modern and up-to-date tool will now include robust automation and AI-powered features. These help you surface look-alike accounts, score intent, and draft personalized first-touch emails.
- User-friendly UI and workflows: The perfect lead finder tool integrates with your existing platforms and works exactly as you’d expect, eliminating the need for more training and onboarding.
Top 6 B2B Lead Finder Tools
Here are our top picks for B2B lead finder tools that will help you achieve consistent sales.
1. Instantly
Instantly is an all-in-one lead finder and outreach platform that finds and enriches prospects from a database of over 450 million contacts. With AI-powered SuperSearch and verification, you’ll get ready-to-go leads with highly accurate information ready to export to your existing CRM.
Instantly’s AI can also scrape prospect websites, summarize key facts for you, and even use the information it finds to write personalized emails at scale. Built-in AI prompts also help you get what you need out of the AI system the first time.
All of this means you get a lot more information with each lead than just phone numbers or emails. You’ll see company information, personal information, company news, funding, and much more. All of this will help you pinpoint exactly when to reach out and what to say to maximize the chances of success.
The scalable pricing system also makes Instantly a prime choice for any kind of business. Custom Enterprise plans are available for large organizations, while solo entrepreneurs can benefit from the affordable Growth and Supersonic plans.
2. LinkedIn Sales Navigator
If your business model is big on LinkedIn, the company offers its own lead generation and outreach tools called LinkedIn Sales Navigator. It surfaces pre-screened leads and drafts outreach copy automatically, allowing you to do more in less time.
It also uses LinkedIn’s connection data to create Relationship Maps, letting you know how people are connected and who you need to contact to get your pitch heard and acted upon.
All the data it outputs can be easily exported to your current CRM, where you can keep track of your ongoing leads and deals. This isn’t a comprehensive lead-finding solution since it only focuses on LinkedIn, but it will be useful for any business that already relies on the social media platform and wants to get more out of it.
3. Swordfish AI
Swordfish AI is a simple lead generation tool that finds and scrapes phone numbers and verified emails in seconds. It fills in missing contact fields inside your CRM and generates targeted lists to boost connect time and shorten research time. It uses its own AI-powered “most likely to pick up” technology to analyze leads and find out who is most likely to respond to your calls or emails.
Its Chrome extension also lets you scrape data from a range of sites and platforms like LinkedIn, X, Facebook, Dribble, GitHub, Stack Overflow, Google, and Bing.
4. Cognism
Cognism focuses on generating high-quality, GDPR/CCPA-compliant data to reduce legal risk. This is becoming more important as data privacy laws evolve, especially if you’re working with clients based in Europe.
It combines data, intent signals, and personalization tools to help you contact the right people at the right times with the right messages. All the leads you generate, contact, and establish communication with will be visible on the Cognism dashboard, allowing you to keep track of as many deals as possible.
5. Leadfeeder
This tool focuses on turning your anonymous website traffic into verified leads, essentially revealing all the companies that visit your site.
It tells you what pages they viewed, what their behavior suggests about their intent, and how they found you. You can filter your traffic to find the companies most likely to buy and get contact information for the most relevant decision-makers at that company.
6. Ocean.io
This is another lead finder tool with a specific purpose: surfacing look-alike accounts. As soon as you provide a link to one of your current clients, the tool will find new accounts that closely match the industry, tech stack, and needs of your best customers.
It surfaces both company and individual matches, helping you find the same sort of people at the same sort of companies. In other words, the perfect leads to reach out to.
Final Thoughts
Not every lead ends in a sale; anyone in the business understands this. So it’s much more efficient to increase sales by increasing the number of leads you reach out to, and this is what lead finder software lets you do. You’d have to hire a whole new team of prospectors to get the kind of lead numbers these tools can generate, so while your sales team absolutely still needs the human touch, this is one aspect that’s better automated.
Our top pick out of this batch is Instantly because it gives you everything you need and is so easy to set up that your entire team could be using it by the end of the day.
Also Read: Maximizing Impact: The Power of Email Delivery Consulting in Modern Marketing
