Advertisement campaigns have an influencing power to attract millions and millions of people. Companies spend 7-8% of their revenue on advertisement and sometimes even more. The reason why Apple leads the market is majorly because of its ad interesting ad campaigns. Ad Campaigns have the potential to stay with us for a long time. The best ad campaigns are those which not only attract new customers but also have the best message.
Some of the best ad campaigns that captured the market as well as heart were when ‘Doordarshan was Netflix for us’. Parle’s Why is Melody so chocolatey?, Amul’s ‘Doodh Doodh’ jingle, Maggi’s Maggie Maggie jingle, and the most loved ‘sabki pasand Nirma have stayed forever.
In this blog, we will be looking at the 10 Best Ad campaigns in India. These ads have made a great impact on the Indian audience and gone viral on social media.
1. Meesho’s Sahi Sahi Lagaya Hain Campaign
Ad Agency: DDB Mundra, Mumbai
Youtube views: 4.5 Million
Tag line: Sahi Sahi Lagaya Hain
Before festive seasons Meesho, an e-commerce platform, launched its Sahi Sahi Lagaya Hain campaign to attract customers with a wide range of quality products and affordable prices. The recurring line “Sahi Sahi Lagaya Hain” captured the attention of many people in India as people use this phrase while negotiating with the vendors. Meesho gave assurance of “One Stop Solution” at the right price. Its social media campaign went so viral that it became a prime source of memes.
2. Tata Tea Premium’s Kadak Mumbai Ke Liye Kadak Chai Campaign
Ad Agency: Mullan Lintas
Youtube views: 4.2 Million
Tag line: Kadak Mumbai ke Liye Kadak Chai
2021 turned out to be the best year for Tata Tea Premium’s social media marketing. Tata Tea Premium launched a marketing campaign that breaks all stereotypes of professional Mumbai people. This one minute video ad shows us that though Mumbai is different from others and has an indifferent approach to the outsider people, the people have not forgotten to show empathy and kindness.A female leader of the restaurant rejects the employment of employees’ brother because of poor skills.But her approach towards the poor is also surprising.With the catchphrase Kadak Mumbai ke Liye Kadak Chai, this social media campaign anchors the best ad campaign.
3. Tanishq’s When It Rings True Campaign
Ad Agency- Tanishq and Lowe Lintas
Youtube views: 6.7 Million
Tag line: When It Rings True
Tanishq Jewellery launched an ad campaign “When It Rings True” with a unique concept of cherishing a bond between a couple. The social media campaign features a couple having a discussion about the engagement. The female lead is skeptical about her decision and later she confirms the engagement given trust by her partner. Engagement is one of the beautiful moments in life and couples want them perfect. For such occasions, Tanishq’s engagement rings are perfect. It celebrates special moments and true love. It spreads the message to cherish each and every moment. Trust and true love are the key to togetherness. This marketing campaign shows the most romantic and candid emotions in the video ad.
4. Mohey Manyavar’s kanyamaan Campaign
Ad Agency- Lowe Lintas
Youtube views: 738,000
Tag line: Kanyamaan
Featured Celebrity- Alia Bhatt
Mohey Manyavar rolled out a new ad campaign that shines the new ideas about old Indian Hindu wedding rituals and customs for its social media marketing. Weddings are unions of two families and rituals in the weddings are an integral part of weddings,especially Kanyadaan has an emotional touch. This social media campaign promotes equality of women in life. Alia Bhatt talks about the ritual that connects the families and a progressed thought process.Yet, the marketing campaign by Mohey received much trolling on social media. The media trolls requested to boycott the brand and stop the ad. However, this ad changes the perspective towards the rituals and customs.
5. Cadbury’s Good Luck Girls Campaign
Ad Agency- Ogilvy & Mather
Youtube views: 34 Million
Tag line: Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye
Cadbury rolled out an ad campaign for its social media marketing with a special thought. This marketing campaign recreates the famous and iconic ‘Asli Swad Zindagi Ka’ ad with a different perspective.”Good Luck Girls Campaign” admires girls and honors their success and appreciates the rising as powerful role models.In 1990, a classy ad which featured a girl cheering and running on the pitch for a male cricketer striking a shot. By interchanging the roles,Cadbury recreated this ad which includes a male fan running and enjoying the best play by a female cricketer. This is the best ad campaign by Cadbury and loved by Indians. Cadbury’s social media campaign proves its tagline Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye.
6. CRED’s Great For The Good Campaign
Ad Agency- Super Team
Youtube views: 16 Million
Tag line: Great For The Good
Featured Celebrities: Neeraj Chopra, Rahul Dravid, Jim Sarbh
CRED India launched an ad campaign showcasing its main feature reward-based credit card payments. The company has released a marketing campaign that features India’s most famous personalities such as Rahul Dravid, Neeraj Chopra, and Jim Sarbh. The ads have been released on Youtube and they focus on their policy of earning credit points after using credit cards and using them for rewards and cash-backs. This social media campaign has received a million views and has been a viral creative. The marketing campaign has been a success because of its funny and surprising way of advertising.
7. Dove India’s Stop The Beauty Test Campaign
Ad Agency- Ogilvy
Youtube views: 31 Million
Tag line: #stopthebeautytest
Dove, a leading personal care brand, launched a marketing campaign that lights up the Indian matrimonial statistics and arranged marriage process. This social media campaign shows the audience the harsh reality of how Indian women get rejected because of their looks.It impacts on their self-esteem and confidence.The evaluation involved in the matchmaking process must be stopped.Dove requests women to look beyond the body physics and color schemes and respect the beauty.This marketing campaign is the best ad campaign among other social media campaigns by Dove.
8. Amazon Pay’s Ab Har Din Hua Aasan Campaign
Ad Agency- Amazon India
Youtube views: 3.7 Million
Tag line: Ab Har Din Hua Aasan
Amazon Pay has focused on the journey of payment from cash to digital platforms. This social media campaign has shown that the payments with Amazon Pay are convenient and easy. The company has launched the Ab Har Din Hua Aasan campaign that tells a story of how the digital age has become a great part of day-to-day life, money, and business deals. After the demonetization process, the importance of cash payments started to decrease and digital payment has become an integral part of the Indian people. It further promotes the digital services by Amazon Pay and showcases the fact that transactions through Amazon Pay are instant and easy.
9. Great Learning’s Great Learning For Great Career Campaign
Ad Agency- The Script Room and Dreampunk Films
Youtube views: 2.6 Million
Tag line: Great Learning For Great Careers
Featured Celebrity:Virat Kohli
The leading company in the education industry launched a social media campaign that highlights the importance of upgrading skills for a better career. This ad campaign features the famous cricketer Virat Kohli and focuses on the certification programs offered by Great Learning. The concept of the Great Learning Ad Campaign throws a spotlight on how young students and professionals can upgrade their technical and professional skills with the help of the programs offered by BYJU’s Great Learning. Virat Kohli, being a brand ambassador, gives expert advice to enhance their skills.
10. Facebook’s More Together Campaign
Ad Agency- Facebook collaboration with Taproot Denstu
Youtube views: 28 Million
Tag line: More Together
Facebook India launched a More Together campaign and as a part of the campaign it released a video on the occasion of Diwali 2021. This social media campaign went viral as it showcases the will-power of people during the difficult times of pandemic. The video features a female protagonist and leader of a milk factory. She hires people who have lost their jobs due to the pandemic. However, a series of events shows us that the business gets in trouble and losses. Lastly, the workers help the owner saying that “She is our Pooja Didi”.The storyline leaves us with happy thoughts. The Diwali occasion made this social media campaign the best ad campaign.
Changing Perspectives for better:
We have tried to accumulate the 10 best ad campaigns that we feel have left an impactful message for society. Whether it’s a Facebook campaign dealing with economic crisis or awareness campaigns of Manyawar or thought-changing Dove campaigns, these advertisements have managed to change the perspectives of many people around the world.
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