Advertisement campaigns have the influencing power to attract millions and millions of people. Companies spend 7-8% of their revenue on advertisements, and sometimes even more. The reason why Apple leads the market is primarily because of its interesting ad campaigns. Ad campaigns have the potential to stay with us for a long time. The best ad campaigns are those that not only attract new customers but also have the best message.
Some of the best ad campaigns that captured the market as well as hearts were when ‘Doordarshan was Netflix for us’. Parle’s Why is Melody so chocolatey?, Amul’s ‘Doodh Doodh’ jingle, Maggi’s Maggie Maggie jingle, and the most loved ‘sabki pasand Nirma’ have stayed forever.
In this blog, we will be looking at the 10 best ad campaigns in India. These ads have made a great impact on the Indian audience, become iconic in Indian advertising, and gone viral on social media, shaping the landscape of marketing in India.
1. Meesho’s Sahi Sahi Lagaya Hain Campaign
Ad Agency: DDB Mundra, Mumbai
Youtube views: 4.5 Million
Tag line: Sahi Sahi Lagaya Hain
Before the festive season Meesho, an e-commerce platform, launched its Sahi Sahi Lagaya Hain campaign to attract customers with a wide range of quality products and affordable prices. The recurring line “Sahi Sahi Lagaya Hain” captured the attention of many people in India as people use this phrase while negotiating with the vendors. Meesho gave assurance of a “One Stop Solution” at the right price. Its social media campaign went so viral that it became a prime source of memes. This is one of the many successful India campaigns that demonstrate how local culture and humor can drive marketing success.
2. Tata Tea Premium’s Kadak Mumbai Ke Liye Kadak Chai Campaign
Ad Agency: Mullan Lintas
Youtube views: 4.2 Million
Tag line: Kadak Mumbai ke Liye Kadak Chai
2021 turned out to be the best year for Tata Tea Premium’s social media marketing. Tata Tea Premium launched a marketing campaign that broke all stereotypes of professional Mumbai people. This one-minute video ad shows us that though Mumbai is different from others and has an indifferent approach to the outsider people, the people have not forgotten to show empathy and kindness. A female leader of the restaurant rejects the employment of the employee’s brothers because of poor skills. But her approach towards the poor is also surprising. With the catchphrase Kadak Mumbai ke Liye Kadak Chai, this social media campaign anchors the best ad campaign.
3. Tanishq’s When It Rings True Campaign
Ad Agency: Tanishq and Lowe Lintas
Youtube views: 6.7 Million
Tag line: When It Rings True
Tanishq Jewellery launched an ad campaign called “When It Rings True” with the unique concept of cherishing a bond between a couple. The social media campaign features a couple having a discussion about the engagement. The female lead is skeptical about her decision and later she confirms the engagement given the trust of her partner. Engagement is one most the most beautiful moments in life and couples want them perfect. For such occasions, Tanishq’s engagement rings are perfect. It celebrates special moments and true love. It spreads the message to cherish each and every moment. Trust and true love are the keys to togetherness. This marketing campaign shows the most romantic and candid emotions in the video ad. making it one of the standout Indian campaigns to watch.
4. Mohey Manyavar’s kanyamaan Campaign
Ad Agency: Lowe Lintas
Youtube views: 738,000
Tag line: Kanyamaan
Featured Celebrity: Alia Bhatt
Mohey Manyavar rolled out a new ad campaign that showcased new ideas about old Indian Hindu wedding rituals and customs for its social media marketing. Weddings are unions of two families, and rituals in weddings are an integral part of weddings, especially Kanyadaan, which has an emotional touch. This social media campaign promotes the equality of women in life. Alia Bhatt talks about the ritual that connects the families and a progressed thought process. Yet, the marketing campaign by Mohey received much trolling on social media. The media trolls requested to boycott the brand and stop the ad. However, this ad changes the perspective towards the rituals and customs.
5. Cadbury’s Good Luck Girls Campaign
Ad Agency: Ogilvy & Mather
Youtube views: 34 Million
Tag line: Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye
Cadbury rolled out an ad campaign for its social media marketing with a special thought. This marketing campaign recreates the famous and iconic ‘Asli Swad Zindagi Ka’ ad with a different perspective.”Good Luck Girls Campaign” admires girls, honors their success, and appreciates their rise as powerful role models. In 1990, a classy ad which featured a girl cheering and running on the pitch for a male cricketer striking a shot. By interchanging the roles, Cadbury recreated this ad which includes a male fan running and enjoying the best play by a female cricketer. This is the best ad campaign by Cadbury and loved by Indians. Cadbury’s social media campaign proves its tagline Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye. making it one of the standout examples of Indian advertising.
6. CRED’s Great For The Good Campaign
Ad Agency: Super Team
Youtube views: 16 Million
Tag line: Great For The Good
Featured Celebrities: Neeraj Chopra, Rahul Dravid, and Jim Sarbh
CRED India launched an ad campaign showcasing its main feature, reward-based credit card payments. The company has released a marketing campaign that features India’s most famous personalities, such as Rahul Dravid, Neeraj Chopra, and Jim Sarbh. The ads have been released on Youtube, and they focus on their policy of earning credit points after using credit cards and using them for rewards and cashback. This social media campaign has received a million views and has gone viral. The marketing campaign has been a success because of its funny and surprising way of advertising.
7. Dove India’s Stop The Beauty Test Campaign
Ad Agency: Ogilvy
Youtube views: 31 Million
Tag line: #stopthebeautytest
Dove, a leading personal care brand, launched a marketing campaign that lit up the Indian matrimonial statistics and arranged marriage processes. This social media campaign shows the audience the harsh reality of how Indian women get rejected because of their looks. It impacts their self-esteem and confidence. The evaluation involved in the matchmaking process must be stopped. Dove requests that women look beyond body physics and color schemes and respect beauty. This marketing campaign is the best ad campaign among other social media campaigns by Dove. and it stands as one of the most impactful India campaigns.
8. Amazon Pay’s Ab Har Din Hua Aasan Campaign
Ad Agency: Amazon India
Youtube views: 3.7 Million
Tag line: Ab Har Din Hua Aasan
Amazon Pay has focused on the journey of payment from cash to digital platforms. This social media campaign has shown that payments with Amazon Pay are convenient and easy. The company has launched the Ab Har Din Hua Aasan campaign, which tells the story of how the digital age has become a great part of day-to-day life, money, and business deals. After the demonetization process, the importance of cash payments started to decrease, and digital payments have become an integral part of the Indian people. It further promotes the digital services offered by Amazon Pay and showcases the fact that transactions through Amazon Pay are instant and easy.
9. Great Learning’s Great Learning For Great Career Campaign
Ad Agency: The Script Room and Dreampunk Films
Youtube views: 2.6 Million
Tag line: Great Learning For Great Careers
Featured Celebrity: Virat Kohli
The leading company in the education industry launched a social media campaign that highlighted the importance of upgrading skills for a better career. This ad campaign features the famous cricketer Virat Kohli and focuses on the certification programs offered by Great Learning. The concept of the Great Learning Ad Campaign throws a spotlight on how young students and professionals can upgrade their technical and professional skills with the help of the programs offered by BYJU’s Great Learning. Virat Kohli, being a brand ambassador, gives expert advice to enhance their skills. making it one of the most effective examples of Indian advertising.
10. Facebook’s More Together Campaign
Ad Agency- a Facebook collaboration with Taproot Dentsu
Youtube views: 28 Million
Tag line: More Together
Facebook India launched a More Together campaign, and as a part of the campaign, it released a video on the occasion of Diwali 2021. This social media campaign went viral as it showcased the willpower of people during the difficult times of the pandemic. The video features a female protagonist and the leader of a milk factory. She hires people who have lost their jobs due to the pandemic. However, a series of events shows us that the business gets into trouble and loses. Lastly, the workers help the owner by saying, “She is our Pooja Didi”.The storyline leaves us with happy thoughts. The Diwali occasion made this social media campaign the best ad campaign.
Changing Perspectives for the Better:
We have tried to accumulate the 10 best ad campaigns that we feel have left an impactful message for society. Whether it’s a Facebook campaign dealing with the economic crisis, awareness campaigns by Manyawar, or thought-changing Dove campaigns, these advertisements have managed to change the perspectives of many people around the world.
Key Takeaways from the 10 Best Ad Campaigns in India
- Ad Impact: Campaigns influence consumer behavior and create lasting impressions.
- Iconic Campaigns: Parle Melody, Amul Doodh, and Maggi are cultural staples.
- Top 10 Campaigns: Highlighting creative and impactful Indian ads.
- Meesho’s Campaign: Viral Humor with Sahi Sahi Lagaya Hain.
- Tata Tea: Kadak Mumbai Ke Liye Kadak Chai broke stereotypes.
- Tanishq: When It Rings True celebrated love and trust.
- Mohey Manyavar: Kanyamaan reimagined wedding rituals for gender equality.
- Cadbury: Good Luck Girls promoted female empowerment.
- CRED: Great for Good featured humor with celebrities.
- Dove: Stop the Beauty Test challenged beauty standards.
- Amazon Pay: Ab Har Din Hua Aasan promoted digital payments.
- Great Learning: Great Learning for Great Careers with Virat Kohli.
- Facebook: More Together we celebrated unity during the pandemic.
Changing Perspectives: These ads sparked important societal conversations.
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