Clubhouse is the hottest audio-social app that everyone has been talking about. There’s a lot of hype around it. So, if you are trying to decide if joining the app is worth your time, I’ll tell you immediately: it absolutely is.
A clubhouse is a space where you can have fun, learn, and have meaningful conversations with people with similar interests worldwide. And especially due to the interpersonal nature of the app, most people say it has allowed them to build their brand further and make new contacts.
However, like all new platforms, to fully experience the magic of Clubhouse, there are a few tips you need to have at the back of your mind. That’s why we’ve compiled a quick fire guide to help you stand out on Clubhouse and make the most of the app.
9 Best Ways to Stand Out on Clubhouse
Try these fresh approaches to build your presence and stand out on Clubhouse.
1) Grow Your Audience
One of the main things that determines your success at Clubhouse is the number of followers you have. Like other social media channels, Clubhouse profiles with many followers tend to have an upper hand. They attract even more people since they are perceived as more credible.
So, if your goal is to stand out, your focus should be growing your follower base. This is an achievable goal. You just have to make sure you are actively engaging with your audience in discussions, hosting informative rooms, and collaborating with the more influential users.
Essentially, when you prioritize engagement and value creation, you’ll steadily get more followers on Clubhouse and stand out from other creators.
2) Optimize Your Profile
The first impression you give the people who visit your profile matters a lot. Considering people have to visit your profile first to visit you, make sure you make a strong first impression. Tell people more about you on your profile. Tell them about the things you do, that which interests you and what they should expect if they follow you.
Also, remember to insert the links to your other social accounts. This will give people more context about you as well as a means to directly reach you outside of Clubhouse.
3) Join or Start a Room
Once you’ve fully set up your profile, it’s time to become an active participant in Clubhouse. The best place to start is by joining other people’s rooms. That will be a good opportunity to learn more about how the app works and what it takes to host your own room.
Try to be as active as possible in the rooms you join. Add to conversations whenever you can. That will put you in the spotlight, and people in the room may become interested in checking out your profile. If they resonate with your content, they may even give you a follow.
Another alternative is to start your own room. Leading conversations can sound scary. But Clubhouse users love engaging with others. So, just come up with a topic you’re passionate about and give content people won’t easily find elsewhere. They won’t help but fall in love with you.
4) Invite Your Friends
If you want to grow the number of users who follow your rooms, don’t be afraid to invite your friends and contacts. You can ping them into your rooms. Pinging is basically like sending an invite, notifying users that someone wants them to join a specific room.
You can even take things up a notch and include a personalized message in the invite. Explain to anyone you invite a few of the benefits of joining your Clubhouse room. If they see value in your content, they will be more than willing to become part of your community.
5) Be Honest
Standing out on Clubhouse means doing something differently than everyone else. And this being an audio-only app, it has to come from your voice and how powerfully your message resonates with the people who listen to your content.
That said, be yourself. This is the only you’ll build meaningful connections on the app and make a real impact. Share your personal experiences, and express your genuine opinions and perspectives on things.
Your authenticity will attract others who resonate with your story and values. Don’t be afraid to show vulnerability or share your struggles. This is what makes you relatable and lovable.
6) Engage in Room Discussions
Most people who join Clubhouse are often there to engage, learn, and network. That means that to stand out on the platform, you need to be an active participant. Share your insights on specific topics to contribute to conversations.
Encourage discussions by asking intriguing questions and showing a genuine interest in others’ perspectives. Your aim is to offer much useful information and spur so many interesting conversations that people will want to follow you and keep coming to your Rooms.
7) Collaborate with Others
When you attend other people’s Clubhouse rooms, try to identify speakers whose knowledge and interests complement yours. Engaging in partnerships with other Clubhouse users can extend your reach and improve the quality of your content.
Contact them to propose collaborations on related subjects. Plan together and then debate ideas for how you can create content together. You will have more success this way because of resource sharing and audience pooling.
8) Run a Giveaway
Brands use giveaways all the time to generate buzz around their products. You can use the same strategy to boost your visibility on Clubhouse and get noticed by more people. It’s simple. Start by choosing a prize that will really get your audience excited.
Then, advertise the event across various social media channels and within Clubhouse rooms to increase the number of entrants. Finally, make sure you have strict guidelines in place to determine how people participate or enter the giveaway to avoid confusion.
9) Leverage Cross-Platform Promotion
Most of the time, we believe that we have to partner with other people to grow on social media. But we forget that one of the easiest ways to actually gain more traction is to cross-promote ourselves. For instance, using Instagram and Twitter to drive traffic to Clubhouse.
Simply share your event announcements, room schedules, and highlights on other social media. This can be a helpful tool for expanding your audience and growing your overall engagement and reach.
But as you establish yourself, remember to maintain a consistent brand voice and visual identity across all platforms. Use similar profile pictures, cover photos, and hashtags so that it’s easier for your fans to recognize you.
Conclusion
Clubhouse truly brings a new perspective to networking, marketing, and even socializing. Since it features almost every niche you can think of, there is definitely room for your business to grow. The best part is that it gives you everything you need to build long-term relationships with customers. But I think what I like most is that it allows you to have fun while at it.
