With approximately 368 million monthly active users, X (formerly Twitter) is undeniably a powerful tool for businesses. It allows you to get your name out there, keep in touch with potential customers, and build your brand.
Whether you’re a business owner, a professional, or an organization, you can leverage X for Business or X for Business to connect with potential customers, clients, and brand customers.
However, you’ll need to employ a strategic approach to make the most out of the platform. The best approach to using X for Business is to grow a large and engaged following on the platform. In this guest post article, we will cover how to use Twitter for business to build an online presence.
9 New Tips To Use X For Business
As we’ve already highlighted, X for Business can be a cornerstone of your digital marketing strategy. Knowing how to use Twitter for Business can mean the difference between taking your presence on the platform to the next level and struggling to be heard in a crowded conversation.
As of May 2024, there were about 118 million businesses using X around the world. The competition to stand out on the platform is truly cutthroat. So, what can you do differently to stand out? The answer is simple. Use X for Business the right way.
1) Grow Your Followers
A good starting point if you’re looking to make the most out of Twitter is to grow a large following. It’s no secret that X’s algorithm prioritizes accounts with a large following over those with a small following.
Getting more followers on X will improve your visibility on the platform and help you attain a higher organic reach. While focusing on organic growth is key, there’s a convenient way to jump-start your growth on X.
You can buy X followers from Media Mister. They provide followers from real accounts, not bots. Furthermore, the followers you acquire are more likely to stick around. If you’re not satisfied, their money-back guarantee provides a safety net.
2) Make an X Marketing Plan
You’re not going to make it on X by simply creating an account and posting tweets. You’ll need a solid marketing plan that will provide a roadmap for your Twitter presence. Without a plan, you lack a defined goal to work towards.
Here are some helpful tips to align your X marketing efforts with your overall business goals: Know your audience by conducting a thorough analysis, set SMART goals, develop a content strategy that aligns with your objectives, utilize X analytics tools to monitor performance, and integrate your efforts with other channels.
3) Tweet A Worthy Content
Content is generally considered to be king, not just on X but across all social media platforms. Do not fall into the trap that most X users find themselves in—posting random, generic updates whenever they please.
Instead, create high-quality, relevant, and engaging content to keep your audience coming back for more and build your credibility on the platform. Various content types can help you go viral on X, such as informative tweets, eye-catching images, compelling videos, witty GIFs, and interactive polls and Q&As.
4) Leverage The Right Hashtags
The power of the right hashtags on X cannot be overstated. Incorporating relevant hashtags into your tweets will expand your reach and help you gain exposure to a wider audience.
Use the X search bar and tools to discover popular hashtags within your niche. See which hashtags your competitors are using, and consider incorporating some of the relevant ones into your own strategy. Be careful not to overdo it. Aim for 1-2 highly relevant hashtags per tweet for optimal engagement.
5) Tweet Regularly
X is a fast-paced platform; hence, staying visible is essential. Your followers need regular reminders of your presence; otherwise, they will forget you even exist. Furthermore, the X algorithm prioritizes active accounts.
It’s important to maintain a consistent posting schedule to stay relevant and engaged with followers. Regular tweets keep your profile fresh and ensure you appear in follower feeds more frequently.
How often should you tweet? Industry norms suggest a sweet spot between 2-5 tweets per day. Remember, quality content triumphs over quantity in the long run. It’s better to share 2-3 well-crafted tweets than bombard your audience with mediocre content.
6) Be Active On X
Posting high-quality and relevant content on X is a great way to keep your followers engaged. However, it’s important to go the extra mile through active participation. Move beyond basic likes and foster deeper connections with your audience.
- Retweet content that aligns with your niche
- Like valuable content from others to stay visible in their feeds
- Mention relevant users in your tweets can spark conversations
- Offer thoughtful responses that add to the conversation
Don’t just focus on promoting yourself. Show genuine interest in others’ content and perspectives. By actively participating in the X community, you’ll not only increase engagement on Twitter but also cultivate a loyal and engaged audience that feels valued and connected.
7) Pin Your Popular Tweets
Pinning tweets is like putting your X profile’s best foot forward. It allows you to showcase a permanent tweet at the top of your feed, maximizing its visibility.
Pin tweets with high engagement (likes, retweets) or valuable content (guides, tutorials) to grab attention from new visitors. Important announcements or evergreen content, like your company mission, are also great choices.
Pinning your popular tweets allows you to control the first impression your profile makes, boosting engagement and attracting new followers.
8) Use X Ads
Feeling limited by your follower count? Twitter Ads unlock a vast audience beyond your profile. Promoted tweets, accounts, and trends let you target specific demographics and interests, putting your content in front of potential customers who might not have found you organically.
This expands your reach, drives website traffic, and generates leads, making X a powerful marketing tool for your business.
9) Utilize Twitter Analytics
Twitter Analytics is your window into how your tweets are performing. Track metrics like impressions, engagement, and follower growth to see what resonates with your audience.
Analyze which tweets get the most clicks or retweets to understand what content performs best. Use this data to refine your strategy – tweet more often at peak times, adjust your content style, or identify topics your audience craves. This can help you transform your X presence from a guessing game to a data-driven success story.
Conclusion
These tips will help you build a thriving Twitter presence for your business. Keep in mind, success on X goes beyond simply having an account. It’s about crafting a strategic plan, creating high-quality content, and actively engaging with your audience.
Leverage valuable tools like hashtags and X Analytics to maximize your reach and refine your approach. And don’t forget the power of paid advertising to expand your audience and achieve specific marketing goals.
Also Read: Who is Parag Agrawal? Meet the New CEO of Twitter
