SEO is an ever-changing landscape in digital marketing. When you think you have created the perfect search engine strategies to rank your website and get more traffic, Google rolls out an algorithm update.
However, there are specific SEO techniques that will always be in practice. Mastering these advanced SEO techniques will help you improve the SEO performance of your website and defend it against Google’s inevitable updates.
Digital marketing professionals can use these advanced search engine optimization strategies to increase website traffic, thus increasing potential revenue and achieving their organization’s digital marketing goals. Let’s dive deeper into advanced SEO and its techniques that can be a valuable resource for brand awareness and positioning yourself as an authoritative company.
What is Advanced SEO?
Advanced SEO is a set of techniques that require a deeper understanding of search engine strategies and Google algorithms. It goes beyond the basics of off-page SEO techniques and gives you a competitive edge in building your SEO roadmap. Implementing these strategies requires a certain degree of experience and knowledge in the SEO domain.
A master’s in digital marketing course will give you the in-depth knowledge required to become a digital marketing specialist. It trains you in its nuances, like digital analytics, conversion optimization techniques, SEO optimization and content, and email marketing.
Besides, you also learn about the latest industry-practiced tools and sharpen your skills by working on real-world projects. The average salary of a certified SEO professional working in India is Rs.4 lakhs. If you plan to work in the United States, you can bag an average salary of more than $50,000.
Advanced SEO techniques for Digital Marketing Professionals
Here are 7 of the most effective advanced SEO techniques that can significantly impact your search engine optimization efforts.
1. Ensure to target long-tail keywords
Long tail keywords have a lower search volume than shorter keywords and are more specific to the user query. It indicates the search intent behind that particular user search query on Google. Since they are precise, you can narrow down those keywords to encourage users to take the desired action when visiting your website.
Targeting long-tail keywords is highly beneficial to improving your on-page SEO techniques.
2. Use keywords in headers
Placing keywords in headers indicates to the search engine that your content answers the target intent behind the user query. It results in achieving a higher ranking for your website. You can enter the target keywords directly into the headers or use their variations based on the relevant search volume and competition.
However, you need to be cautious while implementing this strategy to avoid keyword stuffing and getting your content flagged by Google.
3. Optimize your content’s time to value
It refers to the time a user requires to get value from a piece of content while navigating your website. The shorter it is, the better. A shorter time to value enables your users to get an answer to what they are looking for without any delay or confusion.
A longer time to value can increase the bounce rate on your website and negatively impact the session duration, which affects your website’s ranking. A great way to optimize your content’s time to value is to concisely put the most essential information at the beginning of your content.
4. Build topic clusters
Building topic clusters involves strategically grouping articles and pieces of content that share a central topic. It allows you to comprehensively cover a topic in small parts that avoid overwhelming the reader with too much information.
You can include a broad topic or shorter keyword as your central topic or pillar page that attracts significant traffic and link the related topics from the pillar page to make up the cluster topics.
5. Leverage internal linking strategically
Internal linking is among the most often overlooked on-page SEO techniques. Although it is a fundamental SEO strategy, many digital marketing professionals need to pay more attention to its strategic importance, which can boost the authority of specific web pages and, consequently, the entire website. Placing internal links thoughtfully enables Google to understand your site’s content and structure better.
Implement the practice of interlinking the pages with the highest number of referring domains. It increases the odds of your users having a meaningful and long interaction with your website, which benefits the search engine strategies to rank your pages higher.
6. Deliver impeccable value through your content
There is an ocean of information present on Google in different content forms. It is very easy for your content to get lost in this age of digital overload. Your content should be optimized enough to deliver high value to your audience and outperform your competitors. It should include the pain points of your target audience and a mix of long-tail and shorter keywords.
The structure of your content should be easy to read, with varied lengths of your sentences. It is the only sustainable way to build a strong presence on Google using search engine strategies.
7. Gain maximum SERP Real Estate
Increasing the real estate you gain on the search engine results page will help you improve your search visibility and attract higher traffic. It is among the advanced on-page SEO techniques. It involves integrating the FAQ schema into your SEO strategy using the Google tag manager. It is highly beneficial for question-and-answer style content, where your answers appear in the SERP according to the user’s search query.
The increasing reliability of large and small companies on digital marketing strategies fuels the need for skilled SEO professionals. With the right knowledge and practice, you can craft a suitable roadmap to evolve into a digital marketing specialist and grow your career.
Technical SEO is a continual process that requires a deep understanding of the basics and polishing your skills to get proficient with advanced SEO techniques. By leveraging the advanced SEO techniques using various SEO tools available, you can strengthen your website’s domain authority and search visibility, thus getting the winning edge you need.
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