The global food industry is changing.
There’s a need to supply more with less and operate in a way that has a small impact on the environment. As a result, businesses are rapidly adapting their products and services to produce food that tastes good and maintains society’s health in an efficient and sustainable manner. One reliable way to make this happen is by using ICL mineral nutrients in the food systems.
Why Mineral Nutrients Matter
Consumers are quickly recognizing the central role of nutrient-containing foods. This is because the need to produce healthy, nutritious food that is inherently safe for consumption while also free from contaminants is now more important than ever. A health-hungry population is increasingly looking for foods that can sate hunger and deliver the essential nutrients their bodies need. It is here that ICL mineral nutrients, such as those found in foods, provide a powerful avenue for leveraging better nutritional quality.
These minerals, fundamental to the intricate operation of our bodies, can help in addressing global health crises like malnourishment and mineral deficiencies. These options can do wonders for the nutritional quality of foods and the loyalty of demanding customers. So, how do we incorporate a solution like this without a fuss?
Strategic Integration into Existing Products
The first step in integrating ICL mineral nutrients is to figure out what products within an existing product line can benefit from the addition of the nutrients. Look at consumer needs, the product’s current position in the market, the product formulation, and how the product contributes toward overall margin and sales. If food businesses can define which sectors of the market they wish to serve, it’s easy to innovate and create new products.
Consider this: what if there was a range of carefully curated and designed snack bars and ready meals that met the nutritional needs of working professionals or active people on the go? By using products packed with ICL mineral nutrients, businesses have access to a whole new range of customers looking to stay healthy in an age where everyone wants things to be more convenient.
Partnering with Experts
Any innovations in foods require a level of expertise and an understanding of how the products will be manufactured. This is where companies like ICL Industrial Products come in. They can help food businesses identify which products within a product line to add to the process. They can also work with these businesses to ensure minerals are included in the exact formulation designed.
Additionally, working with academic and research facilities provide an opportunity to understand the effects and benefits of minerals on the taste and texture of food. With this information, companies can reach a closer level of development to ensure the final product is exactly what their consumers want.
Embracing Sustainability
Sustainability is at the core of the current food industry. As customers look for more sustainable food sources, companies must look for ways to reduce their carbon footprint and take care of the environment. ICL mineral nutrients represent a huge opportunity to support sustainable development by helping to increase the nutrient quality of food without going through an overly complex process that drains the ecosystem.
Moreover, the relationship between mineral nutrients and the final product is quite interesting. Since minerals are quite stable, they have a longer shelf life and can reduce waste and the need for artificial preservatives. However, to achieve this sustainability goal, minerals have to be harvested in a sustainable manner.
This is when companies can benefit the most from working with ICL. Finding ways to extract and incorporate minerals into their food systems while making sure nature is not compromised is a win-win scenario. Companies reduce the carbon footprint of their products and present these strategies to their customers as a way to improve their environmental performance.
Overcoming Challenges
One of the main concerns is the cost. Including minerals into products translates to extra cost, which can be perceived as an investment in any company’s returns. The final price of their products can increase, and customers don’t always want to pay for it.
Another challenge is customers don’t know what mineral fortification means. So, companies have to come up with innovative strategies to explain the wellness and health advantages of their products. Using simple, easy-to-remember messages on the packaging or in the marketing campaign can represent an incredibly powerful way of showing customers how it directly affects their lives.
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