BYJU's grade app

Post its Osmo acquisition, BYJU’S to launch a new app for lower grades

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With this acquisition, BYJU’S desires to step towards international markets

Just after its acquisition of US-based learning app Osmo, BYJU’S has announced to come up with a separate application targeting the kindergarten to grade three (K3) market. As currently, the firm focuses on the age group of 9-17 years, its this move will almost double the addressable user group.

ByjuRaveendran, Founder, BYJU’S, stated, “We will leverage Osmo’s technology platform and along with our content, introduce a new app because the requirements for this set of students is different. It will be a lot more gamified and will have richer visuals and content.”

About the recent acquisition

The Bengaluru-headquartered edtech venture has bought Osmo for $120 million. By making the use of physical toys in the digital world through augmented reality and its proprietary reflective artificial intelligence, Osmo provides playful learning system.

The deal opens up international avenues for BYJU’s and complements its plans of offering customized, engaging, and fun-learning solution for younger kids. Byju’s, one of India’s Unicorns, recently raised $540 million from Naspers and the Canada Pension Plan Investment Board.

BYJU’S to expand internationally

While speaking about his strategies behind the transaction, Byju says that this move gives BYJU’S a head start in the US, moreover, this also adds a strong format in BYJU’S’ product offering, especially for the groups where they are focusing their next product. Further, he quotes, “English-speaking markets are where we look at first, but there’s a large, growing percentage of students who want to learn in English everywhere. It’s becoming very aspirational in the developing world.”

Osmo would be scales-up

In India, BYJU’S operates with more than 3,000 people while Osmo has around 60 people’s team. With thisacquisition, BYJU’S looks ahead to scale Osmo as a platform and expand the existing stand-alone business model.Byju said, “It’ll be supported by a large content team that’s creating more learning activities through the Osmo platform. That team will be based out of India.”

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