Shreya Prakash, co-founder and CEO of FlexiBees, leads the business development and marketing functions and develops and executes the growth strategy for the company. FlexiBees is a platform that provides businesses with flexible and remote talent through qualified women professionals returning to the workforce. According to YourStory, she ranks among the most successful women entrepreneurs in India. This article explores her early life, educational background, professional journey, and key achievements. It also describes the vision and mission of FlexiBees and the services it provides.
Love for Technology and Gaming
Shreya Prakash, a technology and gaming enthusiast, was born and raised in Mumbai, India. She grew up playing video games with her brother and friends and was fascinated by the creativity and innovation behind them. She also enjoyed reading, writing, and drawing and had a natural talent for storytelling and communication.
After graduating from the Indian Institute of Management Bangalore, one of the top business schools in Asia, with a degree in marketing, she studied abroad in France. There, she learned French and immersed herself in a different culture. She credits her education for giving her a global mindset and a strong foundation in marketing and communication skills.
Diverse and Successful Career in the Corporate World
As a senior global brand manager at Hindustan Unilever, one of the world’s largest consumer goods companies, Shreya Prakash worked on various brands, such as Dove, Lux, and Ponds, and led their marketing and branding initiatives. She also worked on various social and environmental projects, such as the Dove Self-Esteem Project, which empowers young girls and women to have a positive body image and self-confidence.
She moved to Singapore and became a regional marketing manager for Unilever Asia. She managed the marketing and communication strategy for Unilever’s personal care portfolio across 14 countries in Asia. She also launched new products and campaigns, such as the Lux Magical Spell range, which featured Bollywood star Katrina Kaif as the brand ambassador.
Shreya Prakash, Rashmi, and Deepa, her friends and batchmates from IIM Bangalore, co-founded FlexiBees in 2016. They shared a vision of helping businesses grow by providing them with part-time and project-based talent, via a pool of highly qualified women who want to work flexibly. They also shared a passion for unlocking the latent talent in women, especially those who had taken a career break but wanted to work remotely.
They bootstrapped FlexiBees, with their own savings and personal networks. They built the platform from scratch and reached out to potential clients and candidates. They overcame many challenges and rejections, but they learned from their mistakes and feedback and improved their product and service offerings.
Leader in the Flexible and Remote Work Space
FlexiBees provides businesses with flexible and remote talent through qualified women professionals returning to the workforce. It offers a range of services, such as:
- Vetted and experienced talent that is job-ready
- On-demand and agile models for quick scaling up and down
- Cost-effective models that are pay-per-time or pay-per-use
It caters to businesses of all sizes and industries, such as startups, SMEs, and corporates, and across various functions and domains, such as sales, marketing, finance, content, design, technology, and niche roles.
It also empowers women professionals to restart their careers with flexible and remote work options, while being with their families. It provides them with access to quality work opportunities, skill development, and mentorship.
Vision and Mission to Change the Way Work Is Done
FlexiBees aims to change the way work is done by providing businesses with the best talent and services for engaging and personalized communications. The platform re-employs qualified and experienced women professionals across all areas of expertise who prefer part-time or work-from-home options.
Strategic and Operational Leader and Mentor
As the co-founder and CEO of FlexiBees, Shreya Prakash has a strategic and operational role that covers several areas:
- Business Development and Marketing: She leads the business development and marketing functions, focusing on helping businesses understand and unlock the massive potential that a flexible and remote workforce can bring. She also oversees the sales, marketing, and branding strategy and execution for the company.
- Product and Technology: She works closely with the product and technology teams, to ensure that the platform is user-friendly, scalable, and secure. She also oversees the innovation and launch of new features and services, such as the FlexiBees mobile app, which allows users to access and manage their work opportunities on the go.
- Leadership and Mentorship: She leads and mentors the FlexiBees team, which consists of an all-women team that has been working 100% remotely from day one, from across different cities and even countries. She also fosters a culture of innovation, collaboration, and customer obsession. She also provides mentorship and guidance to other women entrepreneurs and professionals in the industry.
Remarkable Leader and Entrepreneur with Many Milestones and Accolades
Shreya Prakash has achieved many milestones and accolades throughout her career, such as:
- Being featured by YourStory as one of the most successful women entrepreneurs in India, for her achievements and contributions to the flexible and remote workspace.
- Being featured by eChai Ventures as a featured speaker at their events, for her insights and expertise in the startup and talent space.
- Being featured by various media outlets, such as Inc42, The Hindu, The Economic Times, and others, as a thought leader and expert in the flexible and remote workspace.
- Being instrumental in driving the growth and awareness of FlexiBees, which has a talent pool of over 50,000 professional women and has catered to over 600 clients across geographies, including India, Singapore, UAE, UK, and USA.
Passionate and Dedicated Leader Who Loves What She Does
Shreya Prakash is a remarkable leader and entrepreneur, who has played a pivotal role in shaping the success and reputation of FlexiBees. She is passionate about technology and gaming and is dedicated to helping businesses grow and unlock the latent talent in women. She is also an advocate for workplace equality and diversity and provides mentorship and guidance to other women in the industry. She is an example of how creativity, innovation, and hard work can lead to extraordinary results.
Quotes
“I was that kid who carried a book to every social gathering. I am still that adult.”
ALSO READ: Business APAC’s Leading HR Solution Providers, 2023
