Bridgestone appoints Publicis Sapient for its multi-market Adobe Experience Manager rollout

Publicis Sapient

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Publicis Sapient, the digital transformation hub of Publicis Groupe has partnered with Bridgestone to migrate their consumer websites for Bridgestone China and Asia Pacific, with the intent to improve its customer experience.

This sees Publicis Sapient partnering with the world’s largest tyre and rubber company to ease its users’ digital experience on the business’ consumer websites by unifying disparate country sites onto a single platform under Adobe Experience Manager (AEM), as well as delivering a consistent user experience to the public across ‘contactable channels’ – web, mobile, phone, etc.

As Adobe’s Premium Partner and the first certified Global Specialised Partner for AEM 6.0, with more than 100 Adobe AEM implementations worldwide, Publicis Sapient’s extensive partnership with Adobe has resulted in the most complex and impactful solutions for clients in a wide variety of industries, including long-term engagements with blue chip companies. The solutions delivered to these and many other global clients have led to enhanced customer interaction and loyalty across channels, accelerated time to market, and improved operational efficiencies.

Bridgestone looks to offer superior customer experience driving brand and messaging consistency across key Asia Pacific markets including Singapore, Malaysia, Indonesia, Thailand, Taiwan, Vietnam, South Korea and India.

“The Publicis Sapient team’s support of Bridgestone Asia Pacific’s successful migration of 9 websites in the APAC region was a key milestone in our digital transformation journey. The migration enabled us to realize better operational efficiencies and faster speed to market with the implementation of industry best practices across our Asia Pacific region websites,” said Lennard Kwek, Head of Marketing, Bridgestone China & Asia Pacific.

“All of us at Publicis Sapient are proud of our long-term relationship with Bridgestone here in APAC. The transformation journey we have been on together to consolidate their digital ecosystem across selected Asian markets has provided efficiencies through a centralised content management platform and workflows,” said Tyler Muñoz, Client Partner, Publicis Sapient.


Publicis Sapient is a digital transformation partner helping established organisations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. As digital pioneers with 20,000 people and 53 offices around the globe, our experience spanning technology, data sciences, consulting and customer obsession – combined with our culture of curiosity and relentlessness – enables us to accelerate our clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is the digital business transformation hub of Publicis Groupe. For more information, visit

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West has been driving the business world owing to its developed economies. The leading part of the world is straining to sustain its dominance. However, the other parts of the world, especially Asia Pacific region have been displaying escalating growth in terms of business and technological advancements.

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