Say goodbye to cheap tariff rates
The Indian telecom market is about to face another change in the coming days. The users have enjoyed the unlimited services with cheap tariff rates now have to face the increased prices from the telecom service providers. When most of the world pays around $5-$10 for a gigabyte of mobile data, Indian users have availed the same services in just a fraction of that money.
Go ahead and spend a few more bucks and get 1GB of data every day for a month and call across the country without a charge. This was possible because in 2016 Reliance Jio was launched. They introduced the economical tariff which was free of cost for the first three months you just have to get the SIM card. This predatory pricing strategy undercut many competitors. Other carriers such as Vodafone and Airtel have to rethink their pricing in the Indian Telco market.
The step is to cut down the losses suffered by the service providers
The competitive pricing by Jio made them lose a lot of money. As the market seems to settle down from that euphoria created by Jio, the telecom service providers now looking to make changes in tariff plans which might not be liked by the users. It might be expensive as per the Indian standards but still far away from the pricing in many other global markets.
Vodafone is bringing $33.4 plan which is valid for a year and 42% more costly than the previous plan. The plans will be effective from 3rd December. Airtel planning to launch a similar plan not sure how the users are going to react. Jio also joined in the bandwagon of an increased tariff plan and said it is upping its pricing by 40% to make the telecom sector stronger.