Warris Ansari: The Digital Maestro Conducting Muhimma’s Symphony of Innovation


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Warris Ansari is the Chief Executive Officer of Muhimma Digital Platform, a market research company in Saudi Arabia. He has a degree from MIT Sloan School of Management and has worked in various technology companies before founding Muhimma. He is skilled in Platform Strategy and Digital Transformation road-mapping and is a Certified Design Thinking Professional.

He previously served as Products and Marketing Manager at NourNet, where he enhanced the overall profitability through the introduction of cloud, managed IT, security, converged collaboration, and IoT in partnership with world-leading technology vendors. He also served as General Manager at Information Management Technologies Company (IMT) and Major Account Manager at Fortinet.

About the company

Muhimma Digital Platform is the first technology platform for consumer insights and analytics in the Middle East. It uses advanced technologies and a crowdsourcing model to enable its customers to directly interact with thousands of real consumers of their products and services. It offers various research solutions, such as brand research, shopper insights, store audits, website usability, and more. It has offices in Riyadh, Saudi Arabia and Dubai, United Arab Emirates.

Muhimma’s Core Services: A Deep Dive

Muhimma Digital Platform excels in three core areas: Data Analysis, Market Research, and Technology. Let’s delve deeper into each to understand how they play a crucial role in Muhimma’s success:

1. Data Analysis:

Muhimma boasts a robust data infrastructure that seamlessly integrates data from various sources like surveys, polls, social media interactions, app activities, and even internal company data. This creates a unified view of consumer behavior. They leverage cutting-edge analytics tools and techniques, including artificial intelligence, machine learning, and natural language processing, to unlock hidden patterns and trends within the data. This allows them to extract meaningful insights beyond surface-level observations. Muhimma doesn’t stop at data crunching. Their team of data analysts transforms complex data into actionable insights that directly address clients’ business objectives. They focus on providing clear recommendations and strategies for improvement.

2. Market Research:

Muhimma champions a unique crowd-powered market research approach. Instead of relying on traditional methods like focus groups or large-scale surveys, they directly connect businesses with thousands of real consumers within their target audience. This ensures authentic and unfiltered feedback. Compared to traditional methods, Muhimma’s approach facilitates faster and more cost-effective data collection. Companies can access real-time consumer insights quickly, enabling them to adapt to market changes and respond to customer needs promptly. Muhimma goes beyond basic demographics or purchase behavior. They delve deeper into consumer motivations, preferences, and pain points, providing nuanced and comprehensive insights that traditional methods often miss.

3. Technology:

Open-source and modular architecture: Muhimma’s technology platform is built on an open-source and modular architecture, allowing for flexibility and scalability. This ensures seamless integration with other systems and easy adaptation to changing client needs. The platform boasts a secure and robust API gateway that facilitates data exchange between Muhimma’s system and clients’ internal systems. This enables real-time access to data and insights, empowering businesses to make data-driven decisions quickly. Muhimma’s platform is cloud-based, making it accessible from anywhere with an internet connection. This eliminates the need for expensive hardware investments and ensures easy maintenance and updates.


“Actionable insights are what consumer brands need to make informed decisions. We make actionable insights available, faster and cheaper.”

ALSO READ: Top 10 Most Influential Leaders in Saudi Arabia, 2024

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