Wipro digital takes over Syfte

Wipro digital takes over Syfte

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Wipro announced that it had taken over Australian design agency Syfte, for an undisclosed amount, as it expands its digital business in Australia and Asia-Pacific.

Wipro Limited, a leading information technology, consulting and business process services company, announced that it has taken over the strategic design consulting team at Syfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges. Syfte’s team of designers will be absorbed within Designit, Wipro’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital. By adding Syfte’s skills and expertise to Designit, Wipro will be better positioned to support its clients’ digital agenda.

Expansion of its digital business

Founded by Katja Forbes, design educator at University of Sydney and an international director on the Interaction Design Association Global Board, Syfte is a leader in service design, interaction design, experience strategy and more. Syfte has broad experience working across clients in the aviation, banking, retail, government and not-for-profit sectors.

RajanKohli, President, Wipro Digital said, “Design is now a part of every digital conversation that we have with our clients. Wipro has a well-established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market. Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teams at Wipro Digital and Designit.”

Katja Forbes, CEO of Syfte said, “The combination with Wipro Digital and the opportunity to launch Designit in Australia and New Zealand is a perfect fit for us, as we share similar values around people, organizational culture and strategic design. The service and outcomes our clients have come to expect from Syfte will only be further enhanced. The greater recognition that comes with an international identity will ensure we continue to provide ambitious market leaders, who are our clients, with the exceptional design solutions they deserve.”

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West has been driving the business world owing to its developed economies. The leading part of the world is straining to sustain its dominance. However, the other parts of the world, especially Asia Pacific region have been displaying escalating growth in terms of business and technological advancements.

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