Packaging isn’t just about containment anymore—it’s a direct sales tool. With retail shelves more competitive than ever and eCommerce platforms flooded with options, brands need packaging that doesn’t just look good, but works hard to convert interest into purchases. Custom stand up pouches check every box: flexible, functional, and completely customizable to match your product and your brand.
At ePac, we help companies create stand-up pouches that don’t just hold product—they sell it. From structural decisions like gusset style to eye-catching features like spot embellishments and transparent windows, here’s how to make your pouch do more for your bottom line.
Choosing the Right Gusset Style for Product Type and Volume
The gusset may not be the first design element you think about—but it plays a crucial role in shelf stability, user experience, and product protection. Different gusset styles can help maximize your pouch’s real estate, enhance brand visibility, and handle varying product weights and textures.
Bottom Gusset
The most common style, bottom gussets allow your pouch to stand upright once filled. They work well for lighter products like snacks, coffee, and powders. Plus, they provide a clean, uniform look when displayed on shelves.
K-Seal Gusset
This style reinforces the bottom edges, making it ideal for heavier products that need more support. It’s a great choice for items like protein powders, frozen foods, or granola, where weight distribution matters.
Plow Bottom Gusset
Perfect for bulkier products or larger quantities, plow bottom gussets provide maximum volume while maintaining a clean stand-up profile. This is especially helpful for brands transitioning from rigid to flexible formats.
For comparison, brands that require a tighter, streamlined form factor may opt for flow wrap packaging—but when shelf presence is key, stand-up pouches offer more branding surface and versatility.
Spot Embellishments and Windows That Boost Consumer Engagement
Once your pouch is structurally sound, it’s time to grab attention—and keep it. With digital printing, brands aren’t limited by plate costs or long lead times, which means even small and mid-sized companies can afford premium-level packaging aesthetics.
Spot UV and Metallic Finishes
Tactile and visual elements like spot UV coating or soft-touch matte finishes add depth to your design and elevate perceived value. Metallic ink or foil accents can highlight key brand elements, helping your product pop from the shelf—especially in categories where packaging feels generic or copy-paste.
Die-Cut Windows
Consumers love transparency—literally. Strategically placed windows give a peek at what’s inside, boosting trust and encouraging purchase, especially for snacks, baked goods, or artisan foods. You can even combine windows with custom mylar bags to retain high barrier protection while adding visual appeal.
Smart Placement of Branding Elements
Your logo, flavor callouts, certifications (like non-GMO or organic), and reseal instructions should all have a clear hierarchy. A cluttered pouch confuses consumers; a thoughtfully designed one guides them straight to checkout.
In today’s market, great packaging is no longer optional—it’s a critical growth lever. Custom stand-up pouches give brands the flexibility to protect their product, express their identity, and connect with customers at every touchpoint. When done right, your pouch becomes your best-performing salesperson.
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