Flipkart Moves Towards Plastic Free World

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E-commerce giant plans to eliminate use of plastic

Bengaluru based E-commerce giant Flipkart said, “By March 2021, it is planning to eliminate single-use plastic in packing and move towards a 100 percent recycled plastic consumption in its own supply chain.” As of 1 August 2019, the company has achieved a 25 percent reduction in single-use plastic through various initiatives across its packing value chain.

Flipkart commits to maximise the recycled content

The company stated, “Flipkart also made a commitment to eliminate single-use plastic in packing and also move towards a 100 percent recycled plastic consumption in its own supply chain by March 2021. Flipkart is working on various initiatives including the introduction of eco-friendly paper shreds, replacing poly pouches with recycled paper bags, replacing bubble wraps and airbags with carton waste shredded material and ‘2 Ply’ roll to name a few.

Further, it added, “Under this commitment, Flipkart has also filed for ERP (extended producer responsibility) and is targeting 30 percent collection back in the first year, to begin with. Flipkart also committed to maximizing the Recycled content in single-use plastic to boost the recycling ecosystem and reduce virgin plastic consumption.”

Additional measure for the future

“Creating alternatives for single-use plastic packaging is one of the significant steps we have taken towards fulfilling our commitment to creating a sustainable ecosystem. Our long-term vision is to eliminate the use of plastic and maximize the use of recycled and renewable materials,” said Kalyan Krishnamurthy, Group CEO of Flipkart.

In coming years, customers can expect to see some additional measures in the plan to reduce the use of plastic including “eComm ready packaging” from brands and recycled paper bags for packaging.

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