ANAROCK Property Consultants: Striving towards Reinventing the Indian Real Estate Sector

ANAROCK Property Consultants

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What are the commercial and residential market issues in the APAC region?

There is a great diversity in the real estate sector of the APAC region. It varies according to the countries because certain metro markets in China, Australia, New Zealand, and India are doing very well on the commercial office leasing front, but the performance of residential markets varies. In growing economies like India, the commercial office space is doing well in the larger cities but the residential markets are yet to overcome from a prolonged slowdown. The residential sector hit an all-time low in 2016 and is only now beginning to recover. In contrast, the residential markets in many other APAC countries have performed well more consistently.

How does ANAROCK look at these issues?

ANAROCK Property Consultants takes a specialized and focused approach to the Indian real estate sector. It is not only a residential brokerage business but also houses a real estate investment and fund platform, which aims to empower the real estate sector in India with a huge investment of INR 300 crore in the upcoming residential real estate projects. With a team of over 1800 qualified and experienced real estate professionals, ANAROCK Property Consultants is India’s one of the leading real estate service providers which offers services including, Residential Broking & Advisory, Retail, Investment Banking, Hospitality, Land Services, Warehousing, Industrial & Logistics, Investment Management, and Strategic Advisory & Valuations across all major Indian markets and the Middle East region.

What are the practical steps from ANAROCK to fight real estate slowdown?

Founded on the core of trust and reliability, ANAROCK follows a motto of delivering “Values Over Value.” The company’s radical residential brokerage model enables seamless matching of demand with supply, and discovery of properties through a digital platform with transactions facilitated offline via highly-expert real estate experts. Backed by the quantitative and qualitative data from the in-house research team, ANAROCK’s services encompass the complete real estate value chain. The company provides vast options with the best prices for buyers, maximizes property value for investors, and offers the best deals and timely payment for brokers. ANAROCK Property Consultants has diversified interests across the real estate value chain and employs its proprietary technology platform to accelerate marketing and sales.

So far, the company has exclusively mandated over 100 residential projects across the country and successfully completed 300 mandates since June 2017. The company also has a global footprint with over 80,000 preferred channel partners across the main global markets. For the retail market, ANAROCK is aligning its intelligence, insights and technological proficiency to overcome challenges and attain maximum ROI. To date, the company has advised, managed, and executed over 3000 retail transactions. ANAROCK understands the needs of the new-age retail market and has created customized solutions that work in line with trends. With a far-reaching network in tier 1, 2 and 3 cities, ANAROCK is working with landlords, investors, and retailers to build a mix of transparency and integrity to each of its business lines.

Chairman’s Mission towards Disrupting the Indian Real Estate Sector

Anuj Puri, the Chairman of ANAROCK Property Consultants, is on a mission to disrupt the Indian real estate industry with technological innovations, client-first philosophy, and an unwavering focus on ethical business practices. Anuj knows the present real estate situation in the country and aims to reinvent the way that business is done in the sector, with effective strategies and will bring the Indian real estate business on par with stable markets of other developed countries.

With over 27 years of experience in multi-disciplinary advisory and transactions ranging from real estate to social development projects, Anuj has handled the marketing of projects within various domains including Office, Retail, Hospitality, and Residential. Prior to joining ANAROCK Property Consultants, Anuj was the Chairman of JLL India—an international real estate consultancy where he served as the Head of Global Retail Leasing and was responsible for the overall direction, strategy, and growth of the firm. The highly experienced Chairman of ANAROCK Property Consultants is also an Associate of the Institute of Chartered Accountants of India (New Delhi), the Chartered Insurance Institute, UK, Insurance Institute of Surveyors & Adjusters (India), and the Insurance Institute of India. Additionally, he is also a fellow of the Royal Institute of Chartered Surveyors and a fellow of the Indian Institute of Insurance Surveyors and Loss Assessors.

Anuj is considered as an industry veteran and one of the most prominent thought leaders in the nation. He believes that with the right business practices and pure customer focus, a company can disrupt the industry and make a positive impact in critical situations.

“Never let anyone, including yourself, undermines your own potential,” Anuj Puri

Finally, while giving advice to aspiring entrepreneurs, Anuj shared that one should study the identified market in minute detail, understand the successes and failures that have defined it in the past, and plot a realistic and sustainable growth path. Similarly, one should never underestimate one’s core abilities at any given time along the growth path because these abilities are the only helping hands in bad times. Finally, he shares, “Never let anyone, including yourself, to undermine your own potential and that of your company. At the same time, never attempt to exceed the boundaries of the market at any time. It is a fine balance, but the trick lies in achieving this balance.”



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West has been driving the business world owing to its developed economies. The leading part of the world is straining to sustain its dominance. However, the other parts of the world, especially Asia Pacific region have been displaying escalating growth in terms of business and technological advancements.

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