After transmuting its branding in Australia over a year ago, First Sentier has rebranded itself as ‘First Sentier Investors’ in the global market.
Former recognition of First Sentier organization
First Sentier was recognized as Colonial First State Global Asset Management(CFSGAM) before Commonwealth Bank sold it to Japanese banking Mitsubishi UFJ Group for $4 billion. Formerly it was known as First State investments in Europe, America, and the Asia Pacific regions.
What do First Sentier investors look up to after rebranding?
First Sentier stated that rebranding has strengthened the company’s position as a unified global business association.
“Today is an important day for our business. It has been just over a year since we became First Sentier Investors in Australia, and today we become unified under one brand as the name change becomes effective across all markets,” said Mark Steinberg, First Sentier Investors chief executive said.
The Investment strategies remain unchanged
Despite of the rebranding, First Sentier affirmed there won’t be any changes in the investment teams or investment process. Also, the First Sentier branches Stewart Investors, FSSA Investment Managers, and Realindex teams will continue to function under the same name.
First Sentier takes stake in renewable energy
Next in the order, the rebranding of First Sentier has engaged the company to take a 40% stake in renewable energy company Terra-Gen, marking its third base investment in the U.S. The transaction is expected to be completed in the fourth quarter of 2020 or early 2021. The deal is subjected to laws and regulatory approvals. The specific phrase over this matter is yet to be disclosed.
The Sydney- headquartered company, First Sentier managed $215 billion in assets under management at 30 June 2020 in the place of investors across Asia, Australasia, Europe, and North America. The association offered a collection of investment upgrades across regional and global equities, cash and fixed income, infrastructure, and multi-asset solutions.
First Sentier Investors on global business
First Sentier’s firmly noted, “As a global business, we have a complex and diverse client base, which means there are clear benefits to having a unified global corporate brand name. While we are a portfolio of brands, the corporate brand provides a unifying element and a common vision purpose.”
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