FreakOut

FreakOut acquires Spice Lab Pte. Ltd, to enable brand advertisers

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FreakOut expands consumer-marketing solutions

FreakOut, the global marketing technology company, has announced its acquisition of Spice Lab Pte. Ltd, one of the largest female-focused media companies operating in Thailand and Vietnam.

Expanding the media solution 

Through this acquisition, FreakOut will expand its proprietary media solutions in addition to its native AdTech and trading desk programmatic businesses. FreakOut will also strengthen its consumer marketing offering for brands targeting Next Gen female consumers in Southeast Asia. Through a mutually beneficial collaborationFreakOut and Spice Lab will gain a competitive advantage through the growth and harnessing of subject matter expertise, resources and technology on both sides in this joint operation setup.

FreakOut will be able to provide content solutions to brand advertisers who target both, female and male audiences, with a single objective in mind – targeting the right audience, with the right message, on the right platform at the right time. FreakOut will continue to evolve based on Spice Lab’s technology, thereby developing new websites in other categories such as parenting, travel, and others. As a global AdTech company, FreakOut aims to onboard new technology from its partners to enhance brand advertisers’ marketing campaigns and help them meet their business goals and objectives.

Narayan Murthy Ivaturi, COO & Board Director, FreakOutAdTech Business said, “Having worked many years in the native space, we at FreakOut had a lot of exposure to clients having a tough task in sourcing right, good quality content to communicate their brand message that resonates with their target group. We started this journey a few years ago when we first invested in Spice Lab and started supporting them with monetization opportunities. This acquisition brings that effort to the next level when we take the next big step into Content Business. We are very excited to have Spice team join our family and look forward to solve some pertinent creative, content challenges that our clients face in these markets.”

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