Kindle Lite

Kindle Lite: Amazon’s lightest reading app arrives in Indian market

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Under Amazon’s flagship, Kindle Lite has been recently introduced in India. Kindle Lite Beta is the latest app designed for smartphones to gain high end reading experience.

It is a light weight (2MB) application powered to function even on slow mobile networks with patchy connectivity. It can be easily downloaded via Google Play and compatible with Android 4.4 & its higher versions. The app also provides information on usage of data by either WiFi or mobile networks.

Equipped with basic features, Kindle Lite has a collection of over five million ebooks in English and Hindi as well as regional languages such as Marathi, Gujarati, Malayalam and Tamil. The  American based e-commerce giant, Amazon is offering 80% of cashback on their first ebook purchase, if made via their customized Amazon Pay app. Kindle Lite Beta is termed as “India-first product” by the company.

Rajiv Mehta, Country Manager, Kindle said, “As part of our continued focus on India, we are always working to improve the reading experience for our customers. Apps constantly compete for space on a mobile phone and Kindle Lite solves this problem for our readers. Kindle Lite is less than 2MB and built to provide a great reading experience even on 2G/3G networks.”

Globally expanding companies are now investing in building data-friendly apps to increase the number of its customers and establishing the brand name. Leading this global race is, Google who has already devised a latest version of Android, called Oreo Go, which is meant to run, especially for the low price smartphones using less than 2GB memory.



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West has been driving the business world owing to its developed economies. The leading part of the world is straining to sustain its dominance. However, the other parts of the world, especially Asia Pacific region have been displaying escalating growth in terms of business and technological advancements.

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