Kubota and Escorts JV tractors

Kubota and Escorts JV to manufacture high-end technology tractors for domestic and export geographies

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As part of the collaboration, Kubota would export Escorts tractors through Kubota global distribution network in specific markets.

Escorts Ltd, an Indian engineering conglomerate and Kubota Corporation, Japan’s biggest and world’s leading tractor manufacturer, have recently announced their global joint venture to manufacture high-end technology tractors for domestic and export geographies. The JV will leverage leading Japanese technology from Kubota and Indian engineering excellence of Escorts to cater to an expanding market for higher efficiency, value-oriented utility tractors for a global leadership position.

With an initial investment of 300 crores, the 60:40 manufacturing joint venture between Kubota and Escorts respectively would enable both partners to optimize their current and future capabilities in the segment globally. The JV will aim to take a leading position in domestic and export markets in medium to long term.

Escorts takes a step towards global market

Nikhil Nanda, Chairman and Managing Director of Escorts, stated, “Escorts is evolving in to a global organization through strategic technology & manufacturing collaborations. Our global Joint Venture with Kubota is aimed at a technology led collaborative growth in domestic and export markets. With our inherent strengths, distribution and engineering benchmarks, together, we will access global opportunity markets and take a journey to global leadership.”

Together the companies look ahead to emerge as a global leader

Masatoshi Kimata, President and Representative Director, Kubota Corporation, stated, “We are excited to announce our partnership with Escorts group. Escorts has a strong technology legacy and diversified portfolio in agriculture equipment solutions market and Kubota has a proven global technology and together we will cater to India and other growing economies which require high-end technology and new age tractors for growing demands of highly mechanized farming. Kubota and Escorts, together, with their leadership in respective geographies will consolidate strengths and technology & innovation excellence to emerge as a global leader.”

The JV agreement was signed by Nikhil Nanda, the Chairman and Managing Director of Escorts Limited and Masatoshi Kimata, who is President and Representative Director at Kubota Corporation, Japan.

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