ONE Championship

ONE Championship and Microsoft Partner to Enrich Digital Fan Experience

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Delivering cutting-edge digital experience to global sports fans

ONE Championship and Microsoft Corp. formed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s official cloud and data service provider, powering its digital transformation and accelerating innovation across all touchpoints.

Increasing digital fan base

Known as the largest global sports media property in Asian history, ONE looks forward to Microsoft to deliver fans the absolute best in data-driven digital experiences. The Company aims to leverage the power of the cloud and data to build new capabilities and deliver cutting-edge digital experiences for its millions of sports fans around the world.

Demand for digital experiences has never been higher and through the partnership with ONE Championship, Microsoft aims to deliver on this opportunity in innovative new ways and enhance the services they provide for supporters, athletes, and employees.

Global digital outreach

On the other hand, to provide fans with a one-stop source of digital content, ONE also aims to bring its exclusive content sacks to the Microsoft News ecosystem. Microsoft News reaches more than 500 million people in 180 countries every month through personalized news feeds on MSN, Bing, and Microsoft Edge, as well as through dozens of global syndication partners.

ONE and Microsoft will also leverage the Global Sports Innovation Centre (GSIC), a collaborative initiative between private, public, and academic partners powered by Microsoft, to support innovation in the sports industry around the world.

Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “I am thrilled to announce that ONE Championship has officially partnered with Microsoft to deliver fans the absolute best in data-driven digital experiences. ONE Championship is a global leader in live sports, and through the Microsoft cloud, we can accelerate our capabilities and digital presence.”

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