SAP Commerce Cloud solution

SAP launches Data Centre in Singapore to meet the demand for Digital Commerce Solutions

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Establishing Data Centre to support E-commerce business

SAP announced the launch of its Singapore Data Centre for SAP Commerce Cloud solution for the business across the Asia Pacific region is enabling them to adopt digital commerce strategies to deliver better customer experiences. Digital commerce has emerged as a significant source of growth opportunities in this region.

Singapore plays a major role together with SAP’s network of APAC Data Centres in Hong Kong, Australia and China to ensuring that customers are able to deploy SAP Commerce Cloud with the e-commerce platform.

SAP Data Centre for Better CRM

Singapore was selected to host SAP’s Data centre due to its geographical stability, loyalty to data privacy and will be default data centre for Southeast Asia and India. Digital Commerce platform is expected to play major role in help to organization fulfils the skill gap and exceed customer’s expectations. SAP Commerce cloud helps business to obtain competitive edge from single platform.

The SAP Commerce Cloud solution includes SAP Customer Experience portfolio, the SAP C/4HANA suite, SAP Marketing Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud Solution.

In this highly connected digital society, Consumers wants every product and service should be at the tip of their fingertips. As a result traditional economy unable to access that type of service. Thus, SAP cloud digital solution provides user friendly solution for the consumers.

“APAC’s digital commerce environment offers businesses unprecedented growth opportunities and with our goal of helping our customers master their transition to the experience economy, the region has become a key market for SAP,” said Atul Tuli, Vice President and Head of Customer Experience, SAP Southeast Asia. “With the new Singapore Data Centre, we will be better positioned to support our customers as they tap into our best-in-class Commerce Cloud Solution,” he added.

At the Google’s cloud summit at Singapore, Regional Director of Southeast Asia at Google Tim Synan, said, “We’re excited about the work we’re doing with SAP in Southeast Asia.” He also added, “We are seeing large GSIs such as Accenture and Deloitte significant multiyear wins through SAP and Google Cloud.”

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West has been driving the business world owing to its developed economies. The leading part of the world is straining to sustain its dominance. However, the other parts of the world, especially Asia Pacific region have been displaying escalating growth in terms of business and technological advancements.

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