Ziyad Organji: Catalyst for Branding Evolution in Saudi Arabia


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Ziyad Organji, Founder and Chairman of Brandship Consultancy, is a seasoned Saudi brand specialist with two decades of expertise in crafting compelling brand strategies. A distinguished TED speaker, he has delivered positive business outcomes by implementing comprehensive branding services for governmental, private, and NGO sectors and Misk Leader 2030.

Ziyad studied Fine Arts and Design. His design journey began with a role in IKEA’s decoration department. He then transitioned into advertising, collaborating with local and international agencies before discovering his true calling in brand building.

In 2007, he founded his own company which became one of Saudi Arabia’s pioneering branding consultancies and a significant milestone in the industry. His entrepreneurial journey was complemented by a master’s degree in management and additional courses at Harvard Business School, enhancing his strategic prowess. (ESADE Leadership Program)

An esteemed participant in the 2030 Leaders Program, Organji is a visionary and a proactive advocate for creating Arabic content in branding across the Middle East. His groundbreaking book series, “Eysam,” meaning branding in Arabic, outlines the methodology of content creation in Arabic. These influential works became a curriculum at King Abdul-Aziz University in Jeddah and a reference in other universities, showcasing Ziyad’s commitment to education and his impact on the field of branding.

As an award-winning brand expert and knowledge transformer, Ziyad continues to inspire and lead, leaving an enduring mark on the branding landscape.

Navigating Brandship’s Vision and Beyond

As the Founder and Chairman, Ziyad plays a multifaceted role at the company. He steers its trajectory and shapes its impact in the field of brand development. He strategically leads Brandship and its global team, developing some of Saudi Arabia’s most iconic brands. His visionary guidance sets the tone for the consultancy’s innovative approaches and aligns with the broader vision and ambitions of the Kingdom.

Ziyad also engages in cultivating the next generation of branding leaders beyond the confines of Brandship. He serves as an advisory board member for leading universities in Saudi Arabia, contributing his insights to shape the educational landscape in the field of branding. He participates as a jury member for prestigious awards such as the MENA Effie and PMA, demonstrating his commitment to recognizing and promoting excellence in marketing and branding regionally.

As an entrepreneur, Ziyad’s roles extend beyond the day-to-day operations of Brandship Consultancy. He shapes the company’s strategic direction, overseeing its market positioning, internal dynamics, and global collaborations. He fosters innovation within the team, driving the consultancy’s continuous evolution in response to the dynamic landscape of brand development.

Ziyad also shares his knowledge and insights gained through years of experience as a public speaker on both local and international platforms. This dual role as a leader of Brandship Consultancy and an entrepreneur underscores his commitment to driving the success of the company and contributing significantly to the broader fields of branding, marketing education, and industry recognition.

Transformative Brand Development in Saudi Arabia

Brandship Consultancy is a pivotal player in Saudi Arabia’s era of transformation, dedicated to developing iconic Saudi brands that align with the vision and ambitions of the Kingdom and its people. In a landscape marked by dynamic change, the consultancy prides itself on shaping brands that transcend conventional boundaries.

Unlike traditional branding agencies, Brandship Consultancy defines itself as a consultancy firm. This distinction signifies a holistic approach, where the company delves into every facet of brand development. Instead of a narrow focus on design or visuals, Brandship Consultancy begins its journey with in-depth market research, progresses through meticulous brand strategy development, and culminates in the precise application of these insights into brand identity, encompassing nuanced communication strategies.

The consultancy’s philosophy is based on the belief that brand sustainability hinges on clear and consistent key messages. It goes beyond mere marketing tactics; it’s about positioning the brand thoughtfully in the market. As dedicated brand custodians, Brandship Consultancy ensures that their brands derive maximum value from their investments, navigating the intricacies of the market landscape to enhance their presence and influence.

Strategic Branding Excellence: From Insightful Strategy to Coherent Communication 

Brandship specializes in corporate and destination branding, offering services and solutions to elevate brands in the market. Brand strategy is at the core of Brandship’s services. They use insight to connect business objectives and brand strategy. The consultancy develops a powerful proposition for each brand, aligning its experience and expression with the desired goals.

The company designs coherent systems to communicate the brand’s proposition effectively. They craft clear frameworks and rules to guide the creative elements, ensuring a consistent and impactful brand message across channels.

Moreover, Brandship’s commitment goes beyond strategy and creative design to brand sustainability. They believe that a brand reaches its full potential when activated in meaningful parts of the consumer’s life. They analyze consumer behavior and media preferences thoroughly, creating effective brand experiences across all touch points in the consumer’s journey.

Navigating Challenges and Transforming Brandship Consultancy

As a leader, Ziyad encountered and navigated several significant challenges that shaped Brandship Consultancy’s trajectory. The initial hurdle was creating the right profile for his company. A strong portfolio was pivotal, serving as the foundation for subsequent endeavors. He overcame this challenge with meticulous planning, strategic decision-making, and market understanding.

The second challenge was instilling his vision within the team. Convincing them to embrace the vision for the company was difficult initially. He bridged this gap with effective communication, ensuring that every team member understood and aligned with Brandship Consultancy’s goals and aspirations.

The third challenge was persuading clients to trust the branding process. He had to showcase the consultancy’s credentials, provide education, and present case studies. He explained the branding process, making it accessible and transparent for clients to instill confidence in their decision to engage with Brandship.

The turning point was Vision 2030, a transformative period that brought dramatic changes. In this landscape, businesses have become more accepting of branding’s value and importance. The evolving mindset facilitated Ziyad’s endeavors, aligning the subsequent phases of Brandship Consultancy’s journey with the industry’s changing dynamics.

Fostering a Familial Workplace Culture

Ziyad considers his team at Brandship Consultancy more than just colleagues – they are his sword, arms, and legs, an integral part of the company’s identity. He embraces a familial approach, treating the company as a second home for his team.

The company culture reflects a unique blend of flexibility and respect. The team enjoys the freedom to work in their preferred way, but they also have a strong commitment to delivering top-tier work. Ziyad maintains a high standard of excellence, ensuring no compromise on the quality of their efforts.

Brandship stands out for its emphasis on healthy personal and professional relationships. Ziyad recognizes the importance of a positive and supportive work environment. The team forms a community that thrives on mutual respect, collaboration, and a shared commitment to delivering exceptional results.

Strategic Approach to Building Strong, Meaningful Brands in Saudi Arabia

Brandship’s purpose is to “Building Iconic Saudi brands.” As a prominent brand consultancy in Saudi Arabia, the company leads the industry with its comprehensive approach to brand management. The purpose encompasses all facets of brand creation.

Brandship’s mission relies on the strategic process of brand creation. It involves navigating critical components such as brand strategy, and a blueprint that aligns business objectives with a compelling brand narrative. The company then delves into identity design, crafting visual elements that capture the essence of the brand. Finally, Brandship ensures a successful brand launch, the culmination of a meticulous process that brings the brand to life in the market.

Ziyad’s Sage Advice for Aspiring Industry Leaders

Ziyad offers sage advice to aspiring leaders in the industry: stay focused. He advises young leaders to focus on their expertise and nurture their ideas in the right direction. He encourages emerging leaders to keep up with the latest developments in their surroundings and industry, recognizing the value of continuous learning. However, he warns against pursuing too much knowledge at once. He emphasizes the need to avoid stretching oneself too thin. His advice is clear: focus is the key to success.

Ziyad’s counsel highlights the importance of strategic concentration in a dynamic industry landscape. He acknowledges the potential pitfalls of losing sight of core objectives. He advocates for a balance between continuous learning and focus. Ziyad’s advice guides aspiring leaders, emphasizing strategic growth and expertise in navigating the business world.

Vision 2030: Transforming Saudi Arabia’s Business Landscape

Ziyad observes a significant transformation in Saudi Arabia’s business sector, especially after Vision 2030. Before this initiative, the Saudi Arabian economy was static. However, the government’s decision to diversify the economy, emphasizing an entrepreneurial mindset, especially in the government sector, ushered in a new era.

This shift has a tangible impact across various sectors, including new companies. With an effort to endorse a more diverse economic landscape, businesses experience positive changes, and many turn profits. Vision 2030, focusing on economic diversification and promoting an entrepreneurial spirit, breathes new life into Saudi Arabia’s business sector.

Ziyad perceives the current scenario as dynamic and forward-looking, with more business opportunities, fostering innovation, and contributing to the Saudi Arabian economy’s growth. The endorsement of an entrepreneurial mindset, especially in the government sector, signifies a move toward a more vibrant and sustainable business environment.


“The true challenge & creativity is to do what others consider impossible”

“Our approach factors three key elements that are fundamental to every brand. Culture, Resonance and Sustainability.”

ALSO READ: Top 10 Most Influential Leaders in Saudi Arabia, 2024

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