Anisha Sagar: Leading The Company Towards Success With Solid Grit And Enthusiasm


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Gender bias behavior in business has been a topic of discussion for a long time. Yet, women leaders have started dominating the business industry with their entrepreneurial skills and talent. One such leader emerging through the competition with sheer determination and enthusiasm is Anisha Sagar, General Manager at Business Incorporation Zone (BIZ UAE). She strongly believes that the business world goes easy on no one, regardless of gender; it is the talent and determination that leads one to the top. Learning from the struggle of her journey, she invested her skills in helping future leaders by making entrepreneurship easily attainable. With BIZ she is acting as a catalyst for the entrepreneurs by empowering small business to easily start, confidently grow and successfully run their own ventures.

Anisha understands the value and power of the entrepreneurs for a country’s economic development. Being an experienced expert, she is a valuable asset at BIZ, the frontrunner for the operation and management of group companies and their stakeholders. She was the part of Creative Zone Dubai for almost a year, and under her leadership BIZ was founded. BIZ is the official Dubai representative office of Fujairah Creative City Free Zone. It simplifies company registration procedure in consultancy, media, education, technology, IT & trade sectors, and turns every entrepreneur’s dreams into reality.

Helping Local Entrepreneurs

Setting up a business is not an easy road. The entrepreneurs are already under a lot of stress and coping up with the management makes it more challenging. The Fujairah Creative City Free Zone was established with an aim to help local entrepreneurs have a hassle-free business set up. It is internationally recognized and awarded for excellence in quality. With the emerging markets across the MENA region, Egypt, Jordan, India, China, Far East, and Europe the company expanded, resulting in BIZ being the representative for Dubai. The company offers flexible and affordable packages for the business leader that range from single owner up to eligibility for 15 visas without requiring physical office space.

Anisha understands that the leader’s attention should be more on the growth strategies than getting involved in the legal process. The BIZ team enables them to focus on what really matters i.e. growing the enterprise and their bottom line, all while knowing that the business is being set up legally and is compliant with the UAE government laws. The clients receive professional assistance throughout the Company registration, Residency visa application, Medical & Emirates ID registration, Dependents visa services, and even Bank account opening. “We’re truly open to all, offering unlimited business activities from trading and e-commerce to education, media, sports management and everything in between,” said Anisha.

Unwavering Motivation to Succeed

Business heroes have highly inspired Anisha. According to her even if the leaders differ as individuals, all do share several common traits. She strives every day to match these traits—drive, determination and an unwavering motivation to succeed. Her entrepreneurial journey has been revolving around these traits resulting in a long and winding but highly rewarding career. Under her leadership, BIZ has turned into one of the leading startup experts in the region. She has turned into an inspiration for other businesswomen in the UAE. “The thought of inspiring other businesswomen in the UAE to reach for the stars and do the same fills me with immense pride,” Anisha shares her gratitude.

Anisha’s ultimate goal is to succeed so her aim is to grow the business. She said her goal is ever-changing due to the changing trends, but she and her team do hit key milestones. Currently, she is helping to steer the company in line with the board’s vision to digitize free zone licenses. The overarching goal is to streamline and simplify the licensing process, putting forward cost-effective and innovative solutions such as the mainland co-working license.

Together Overcoming the Challenges

Every business—small or big; aims to stay ahead in the competition and succeed. BIZ too is at a stage of business, where staying ahead in this crowded market is the main challenge right now. With rising competition and changing trends, it becomes difficult to stay ahead. However, Anisha is optimistic that by completing the client requirements and providing the highest level of service, BIZ can stand out from the crowd.

The growth of the company highly depends on the employees. One player cannot win the game it is the joint effort of the team that leads to victory. Anisha ensures that the team culture reflects diversity. The company works with a diverse range of clients and the team must reflect the same. She is proud of the team that practices an open and inclusive culture and embraces diversity at all levels. Each team member is given the tools and support needed to do their job, besides due to the open culture, employees are empowered to be the best version of themselves. Anisha believes that when the employees are at their best version so will be the company, ultimately leading to the top.

Looking Ahead to 2020

Anisha is looking forward to 2020 and wishes to enter a new decade with more confidence. She as a leader wants to sharpen her abilities and be aware of the position as a role model, cutting a path for the younger generation of women that will follow.

Along with improvising as an individual, she also is focusing on the growth of the company. In 2020, BIZ will further invest in innovative solutions, along with the expansion of the services to include DED mainland licenses and additional jurisdictions. The company is also looking forward to investing time and resources into key partnerships such as Let’s Work, Aramex startup programs, and loyalty programs that can create a business edge.

ALSO READ: Business APAC’s Fearless Women Leaders, 2022.

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BusinessApac shares the latest news and events in the business world and produces well-researched articles to help the readers stay informed of the latest trends. The magazine also promotes enterprises that serve their clients with futuristic offerings and acute integrity.

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West has been driving the business world owing to its developed economies. The leading part of the world is straining to sustain its dominance. However, the other parts of the world, especially Asia Pacific region have been displaying escalating growth in terms of business and technological advancements.

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