Approach Entertainment Launches Bollywood Newswire—Approach Bollywood

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An initiative for an in-depth analysis of the business side of Films, TV, OTT, music & Entertainment industry

Approach Entertainment to launch Approach Bollywood, a newswire service to create and disseminate multimedia content for newspapers, magazines, TV channels, Radio, Apps, and all digital media. Approach Bollywood is also planning to launch its own app for smartphone users to get quick updates on the happenings from the world of the entertainment business with just a click.

Approach Entertainment is a Full Fledged Celebrity Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing Company.

A precise and inclusive approach

Approach Bollywood focuses on delve into the business side of Films, TV, OTT, Music, and entertainment industry. Its purpose will be an in-depth analysis of the trends in the industry and how it impacts everyone involved. It will be a hub for all media outlets for content that will whet the appetite of not only the crazy movie-buffs but the films & entertainment industry in question as well. The celebrity management wing of Approach Entertainment guarantees that it has access to all-stars which in turn guarantees authentic industry coverage. In today’s time, entertainment is one of the most-read genres which means there is a hunger for more content. But given the digital age, credibility has been in question. Access to big names in the industry will enable Approach Bollywood to stay true to honest journalistic practices.

Apart from that, Approach Bollywood will also be available as a portal that will only focus on the business and trade side of films and entertainment industry. It will deal with fact-checks, business happenings, interviews of the stakeholders of various production units, and features that will bring to its readers a side of Bollywood many aren’t too aware of. The behind-the-scene reportage will ensure all aspects of the entertainment industry are tended to and reported. Approach Bollywood’s coverage will definitely kick start conversations that were earlier restricted to only the people who starred in movies or commercials.

One-click news and gossip

Given the fact that digital has seen a historic boom in India post the Jio revolution, Approach Bollywood looks forward to bring the best of the entertainment world to its readers. So while many portals are focusing on the lives and loves of celebrities, Approach Bollywood will bring to its readers the topics that actually make the industry. Its news-wire service is updated with stories as many times as possible so that the news is current. Newspapers, news media associated with Approach Bollywood will benefit from the constant flow of news stories which will keep their viewers interested as well. Approach Bollywood has already hired a team of senior journalists working on the entertainment beat in Newspapers, Magazines, News portals, and TV Channels.

Speaking on this new endeavor, founder Sonu Tyagi reveals, “The newswire will cater to entertainment content requirements of Newspapers, Magazines, TV Channels, News Portals, and Apps while our own Portal Approach Bollywood will focus only on the trade audience working in the films and entertainment industry. We will cover business happenings of the entire film industry be it Bollywood or regional, TV Productions, Entertainment Channels, Music Industry, OTT, and digital.”

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