Impossible Foods

Impossible Foods to launch meatless pork in U.S., Hong Kong, and Singapore

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Key Highlights:

  • Impossible Foods’ next meatless product is due to reach shelves with its Plant-based pork that claims to be better than the real thing.
  • Impossible Foods discovered that the majority (54 percent) of Hong Kong consumers favored the meatless pork product in a recent blind taste test.
  • Impossible Foods’ meatless pork will be accessible in Hong Kong beginning October 4 and in Singapore later this year.

Impossible Foods’ next meatless product

The next meatless product from Impossible Foods is due to reach shelves. Plant-based pork that claims to be tastier and healthier than the real thing.

The ground pork product will first be offered in restaurants in the United States, Hong Kong, and Singapore, with plans to expand retail in those areas in the following months. It is the company’s third commercial launch, following ground beef and chicken nuggets, as it aims to consolidate its position in the expanding plant-based protein market.

Dennis Woodside, president of Impossible Foods, stated that the pig substitute may outperform the genuine thing in terms of both flavor and nutritional value.

“Pig isn’t generally thought of as a healthy product, but here you have a substitute that tastes just as good but is actually better for you,” he explained.

Better than real meat

According to the firm, the food, which is largely comprised of soy, contains the same amount of protein as regular meat, but with no cholesterol, one-third less saturated fat, and considerably fewer calories.

Meanwhile, Impossible Foods discovered that the majority (54 percent) of Hong Kong consumers favored the meatless pork product in a recent blind taste test.

“We’re not going to launch a product unless it’s actually better than the animal analog — both in terms of taste, which that data proves, and in terms of nutritional value,” said Woodside.

Impossible’s meatless pork made its premiere at New York’s Momofuku Ssam Bar on Thursday, September 23. It will be accessible in Hong Kong beginning October 4 and in Singapore later this year. Ruby Tuesday, Tim Ho Wan, and Hong Kong’s Beef & Liberty are among the eateries taking part.

Environment-friendly meat

Woodside stated that pricing would be up to individual restaurants, adding that Impossible products are generally “around the same price at a restaurant as animal meat — sometimes a little bit higher.”

The introduction comes at a time when consumers and businesses alike are becoming more mindful of the environmental effect of traditional animal husbandry. The industry is projected to be responsible for 14.5 percent of global greenhouse gas emissions.

Impossible Foods says that its pork product consumes 81 percent -85 percent less water, 66 percent -82 percent less land, and emits 73 percent -77 percent fewer greenhouse gas emissions than normal hog production.

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