Company united through shared commitment to innovation and beautiful design
Southern California-based Karma Automotive and the iconic Italian luxury design and engineering house Pininfarina have formed a partnership with Karma automotive.
Karma automotive designs, engineers, assemble and markets luxury electric vehicles. Karma Automotive is committed to elevating and growing the luxury mobility experience for its customers and draws on global relationships and technology partners to achieve this.
Pininfarina is a luxury design and engineering house, icon of the Italian design in the world, which has contributed to write the history of the global automotive industry. Pininfarinaportfolio of services cover design, engineering, conception and manufacturing of unique cars or very small runs. Pininfarina also represents one of the most prestigious brands in Architecture and Interiors with dozens of awards achieved.
The collaborative effort will unite each partner’s commitment to beautiful luxury automotive design and is a major addition to Karma’s growing list of strategic business partners who will play an important role in Zhou’s ‘Value-Forward’ business plan to help accelerate future technology and product development.
Accelerate product development
Dr. Lance Zhou, CEO of Karma stated, “Our business and product plan is driven in part by collaborating with like-minded and nimble partners such as Pininfarina, whose design expertise will help us accelerate product development, differentiation, and personalized customization that allows every Karma to be truly special. Karma is united in spirit with Pininfarina through our shared commitment to stunning design, and we are excited about the reaction we anticipate the end result of our partnership will generate.”
CEO of Pininfarina, Silvio PietroAngoristated, “The agreement with Karma represents another important step in the growth strategy of Pininfarina in the North American market, following the opening of our new design center in Los Angeles. We are happy to support Karma through our expertise into design and creation of luxury, customized vehicles, and into premium brand lifestyle. With Karma we share the same passion for beauty, exclusivity and innovation, always in the name of environmental sustainability. We can’t wait to show the world the first fruit of our joint effort.”