‘Alexa, say Hello to Amitabh Bachchan’
“Arre, Hello! This is Amitabh Bachchan aur apka hello jo hai woh hum tak pahuch gaya hai.” This heavy hello is a new and unique voice experience Amazon has created partnering Bollywood Legend Amitabh Bachchan. Bachchan will be the first celebrity voice of Alexa in India.
Amazon has announced that soon its Alexa smart speakers will have voice-in-command of the Amitabh Bachchan. The cloud-based service will include popular offerings like jokes, wether, shayaris, motivational quotes, advice and more.
Customers will have to purchase the Amitabh Bachchan voice experience on Alexa, which will be available starting next year.
Amitabh Bachchan said, “Technology has always given me an opportunity to adapt to new forms. Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers.”
Puneesh Kumar, Country Leader for Alexa, Amazon India remarks that Cricket and Bollywood are integral to Alexa’s unique Indian personality. Bachchan’s voice is truly memorable for any Indian who has grown up with Bollywood. We are excited to see how our customers will respond when they use Alexa and hear his voice.
Amazon is the first company that took an advantage of a celebrity’s iconic persona. However, it’s not the first time any smart service or smart speaker has adopted a celebrity voice. Since Sept. 2019, Hollywood legendary actor Samuel L. Jackson has been officially available as a voice assistant replacement for Amazon Alexa.
Also, last year, Google announced that John Legend’s soulful voice will be available in Google Maps and Google Assistant in the United States.
Users can get a quick sneak peek by saying “Alexa, Say Hello to Amitabh Bachchan” on their Echo device, Fire TV, Alexa app, Amazon shopping app (Android only) or any Alexa-enabled device