Pinterest Helps India Celebrate Diwali with Celebrities, Publishers, Brands

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Twinkle Khanna will share style tips and useful festive DIY hacks

Every month, Pinterest entertains more than 400 million people around the world with great inspirations to create a life they love. Often, Pinterest users are planners, and it’s not surprising that they start searching for Diwali -related ideas as early as the month of July. 

This year, Pinterest is surprising Indians with unique Diwali celebrations. The platform has pinned exclusively curated content from celebrities, creators and publishers, shopping selections from Indian brands and local in-product activations to make it even easier to explore the latest Diwali inspirations. While pandemic may shrink the gatherings, Pinterest users are finding ways to celebrate as they are searching for mithai recipes, diyas, rangolis and flowers, hamper baskets, and fashion outfits for the entire family. They are pinning great inspirations to keep the festive spirit vibrant this Diwali.

Pinterest is blissful to help Indians discover local and cultural content, and to ensure that the platform is now available in Bengali and Telugu in addition to Hindi.

Pinterest, the new courtyard of celebrities, publishers and creators for celebrating Diwali 

Pinterest is featuring exclusive Diwali related inspirations created by celebrities, creators and publishers through the ‘Today’ tab. Celebrity chef Sanjeev Kapoor will be sharing share fun, easy recipes to cook with loved ones. In addition, Twinkle Khanna, through the voice of her women’s magazine Tweak India, will be sharing style tips and useful festive DIY hacks for your home.

“Pinterest is such an ideal platform to discover new ideas to try and that’s why I like to share my recipes on Pinterest. This year, from traditional sweets to fusion recipes, I hope to inspire people to explore new dishes as they are planning their Diwali celebrations.” – Sanjeev Kapoor.

Publishers like Pinkvilla, Tastemade India, and Buzzfeed India will motivate through various ways to enjoy Diwali at home, including celebrity styles to try, dessert recipes to cook, or memes that celebrate the funniest parts of Diwali. 

“Diwali is the perfect time for Buzzfeed India to debut a Pinterest profile as it is a strong seasonal moment for which we publish significantly more content. Partnering with Pinterest allows us to reach a wider audience but also bridge a gap and forge a deeper connection with our existing readers.” – Aniket Chitnawis, Buzzfeed Content Operations Manager from Buzzfeed India.

Supporting local brands and artists for Diwali

While Pinners are enjoying their Diwali-related ideas, Pinterest with special Diwali Pin will take them to a curated article spotlighting Indian brands in a “Pinterest Shop” board, and a “Diwali Quotes” board featuring designs created by Indian artists. With this, regular Pinterest users will be able to shop men and women fashion items, decorations for the home, and gift ideas from brands like FabIndia, Pernia’s Pop-Up Shop, and Pepperfry.



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