In recent times, the APAC digital marketing industry has witnessed three major trends. These trends are voice searches, vernacular content, and responsive websites. The first trend shows that people are utilizing voice search regularly for products and services. The second trend suggests that increasing number of people are getting access to the internet. Hence, these […]

The APAC region has become heaven for digital marketing firms due to highly enthusiastic user base waiting for new products like a bee searching for flower full of sweet nectar. Blessed with great diversity and innovation, APAC countries have popular social media apps like LINE from Japan and emerging e-commerce and payment systems from China.

Before the digital transformation, marketing professionals took advantage of the yellow pages and paper ads for marketing campaigns. However, digital transformation changed the whole system of implementing a campaign. The pioneering technologies like Big Data & Analytics, Artificial Intelligence (AI), and Machine Learning (ML) are helping organizations develop innovative products and services that are fast

The ease of accessing the internet and increasing use of smartphones are enabling companies to target consumers in APAC countries with aggressive digital marketing campaigns. The wide technology spectrum between markets like South Korea and Japan vs. India and Pakistan is giving birth to new digital marketing challenges for businesses targeting these countries. Previously, native

The online marketing opportunities in the APAC region have risen tremendously and current stats show that the e-commerce market in this area is almost doubled in the last two years. The count of mobile users is increasing daily and providing great opportunities for mobile advertising. A recent study illustrates that mobile phones now account for