Key Highlights:
- Nykaa IPO witnessed a surge in prices by 96% in just one day
- A surge in trading prices has increased the company’s worth to $13 billion
- With constant growth and profit of the company, its share prices are expected to increase further
Nykaa IPO
Nykaa recently listed its Initial Public Offering (IPO) in the market and saw a surge of 96% in share prices on its first day of trading valuing the Indian company at $13 billion. The company’s IPO listed for bidding was subscribed for more than 82 times by its users indicating strong investor demand. Established in 2012, Nykaa is one of the leading e-commerce sites that sell products related to fashion and beauty. The company has revolutionized the beauty industry by providing its customers with easy online access to high-end fashion and lifestyle products with tutorials and testimonials.
Company Valuation
Nykaa functions on two broad segments: beauty & personal care, and apparel & accessories. The company’s share price has seen a drastic surge giving the company a valuation of Rs. 95,437 crore. This has increased the worth of Nayar (50% owner of the company), to almost $7 billion making her India’s wealthiest self-made female billionaire. India’s leading beauty retailer is further expanding its range of products and services by implementing various key strategies.
Nykaa increased its online sales by adding demo videos performed by elite Bollywood actors and celebrities. Its diverse portfolio including exfoliating creams, bridal makeup essentials, multiple shades of lipsticks and foundations, have been designed to suit the needs and requirements of the Indian population making it a great success. With both men and women gaining awareness about the importance of maintaining image, the online sales and demands of its products have witnessed a huge spike. With constant increase in demand/sales and popularity of the company, investors have great trust which will further increase the share price of the company making it ten times more profitable.
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