Prior to the digital transformation, organizations used to follow traditional marketing to make the audience aware of their brand. But now, everything is changed; the adoption of digital practices to enhance communication just being the beginning. Today, firms are using a unique combination of traditional marketing methods like print ads in magazines, billboards, radio and […]

It is an ultimate challenge for advertisers to reach their potential customers in the current digital age, where millionsof websites, applications, and digital properties, across different channels, are competing severely. The extensive dominance of multiple channels and manual selection of different places to put advertising on the digital platform has become a cumbersome task. To

The 21st century entertainment industry has transformed due to the emergence of advanced media technologies, making it more affordable and easily accessible to many talents around the world. However, this tech shift also accumulates the risk of creating confusion between masses and the possible loss in the quality of content. Currently, the gaming industry is

The digital marketing industry is moving at a rapid pace towards a data-driven market. Due to this movement, many new startups are taking risks in ways they never could before. Through social listening, they collect data related to customers’ interest in different areas. Then, analyzing it and ultimately, making the best use of it to

In the world of digital marketing, content marketing has become a driving force in building trust, generating leads, and cultivating customer loyalty for companies through social media. Marketers use creative, high-quality, and relevant content to engage with their audience and create awareness about the brands. Coming next into play is native advertising, responsible for introducing